Every year during CES, we expose a little bit of inside baseball about how our show or the industry works. This year, we got the opportunity to speak with Steve Winter, president and founder of Brotman-Winter-Fried Consulting. Steve has been a long-time friend of the Tech Podcasts Network team, and we feature several of his clients annually. This year, Steve brought us 5 companies: Cutii, Domalys, Publidata, GoSun, and Clean Air Zone.
But, as we have worked together for years, the conversation naturally went to the future of trade shows. With CES going virtual, we experienced new problems. Depending on the length of the lockdowns, there is a possibility of a lot more like this. Different events are planning to address them in different ways. Some are looking to follow CES’s lead. Others are looking for virtual equivalents of physical shows. Both have their ups and downs, and only time will tell which works best. Fortunately for us, the way CES decided to handle virtualization worked well. However, exhibitors might have preferred a closer to traditional representation.
One thing we noticed was that there was a lot less news during CES 2021. Steve pointed out that, under a normal CES there are around 4200 exhibitors. This year, the number was just under 2000. With fewer exhibitors, you can expect less news. But, we saw more than a 50% decrease. This suggested to Todd that those who were participating were not taking it as seriously as in years past. Steve points out that, with so many unknowns, companies spent extra time preparing their presentations. Todd and Steve present an inside view of the future of conferences, with decades of experience between them.
To learn more about Steve’s work or to engage his PR services, head over to the Brotman-Winter-Fried Consulting website.
Interview by Todd Cochrane of Geek News Central.
Get $5 to protect your credit card information online with Privacy.
Amazon Prime gives you more than just free shipping. Get free music, TV shows, movies, videogames and more.
The most flexible tools for podcasting. Get a 30 day free trial of storage and statistics.
Podcast: Play in new window | Download
Subscribe: Apple Podcasts | RSS | More

Virtual reality, and its flat-screen equivalent, have seen an increase in popularity in recent years. One of the places that we have seen this technology take a strong position has been in real estate. The ability to virtually explore a new house, apartment, or condo ahead of a visit can help prevent spending time seeing a place that doesn’t fit your needs.
Cassie Gong, Overseas PR Manager for
For those living with diabetes, one of the most difficult aspects of maintaining your health is the constant use of needles. There are needles for insulin injection and needles for blood glucose level readings. Many people have a problem with the idea of needles, with a strong concentration in children. But, with diabetes, there is no way around it – they are a part of your daily life. But, a new wearable device from
Zach Sharpe, Director of Marketing at
One of our favorite contingencies at CES is always the group from Case Western Reserve University. Over the years we have seen the school present innovative new products and services from students, faculty, and alumni. We’ve had the opportunity to speak with representatives from several of the new companies, and in this installment, we got to speak about
Photography and videography have become more popular pastimes over the past year. But, most of the new products that have come out in support of the content creator community have been focused on the static shot, intended to help improve the experience of streamers. But,
One of the big trends for
Finding a quality and trustworthy contractor can be an absolute nightmare. Almost everyone who has done home remodeling work has a story about someone involved in the project who was or caused a problem. When my family built an add-on to the house, we ended up with a large collection of issues (we still have one door we can’t use nearly 30 years later). But, the mobile app
Having a computer for children went from a nice to have in 2019 to a near necessity in 2020, and that requirement seems to not be slowing down. Of course, not all computers are great for kids. Either they’re too fragile, too easy to use for unapproved reasons, getting into unsafe places, and more. Over the years, kids’ computers have been a thing, but they always focus on very young kids. But, the