Everything is smart these days. Phones, watches, automobiles, and even refrigerators. So, what else is out there? Well, a few years ago Revolution Cooking answered that question with a toaster. That’s right a smart toaster. This year, the company has taken what they learned with the Revolution Toaster and applied it to something bigger: the Macrowave Smart Oven. We stopped in and had a chat with Tom Klaff with Revolution Cooking at CES Unveiled.
Revolution Cooking’s InstaGLO technology
Revolution Cooking’s InstaGLO technology is a groundbreaking innovation that aims to revolutionize the way we cook and heat food. The technology was developed by Tom Klaff, the co-founder and CEO of Revolution Cooking, who sought to address the common issues faced in traditional toasters, ovens, and microwaves.
The inspiration behind InstaGLO came from Klaff’s observation of the slow heating process in toasters and ovens, as well as the lackluster taste of microwave-cooked food. He identified the Calrod, which is a thick wire made of nichrome, as the culprit behind these problems. The Calrod takes a long time to heat up, resulting in prolonged toasting and preheating times, as well as subpar food quality in microwaves.
Creating the Revolution Toaster
To overcome these challenges, Revolution Cooking invented InstaGLO, a new heating system that offers faster and more efficient heat transfer to food. Unlike the Calrod, InstaGLO heats up rapidly, allowing for quicker toasting and cooking times. This core technology was first integrated into a toaster in 2019, resulting in the launch of the popular Revolution Toaster, which quickly became the number-one-selling toaster on Amazon.
The Revolution Toaster features a sleek design with a touchscreen interface, making it both visually appealing and user-friendly. Users have praised its ability to toast bread quickly and effectively, thanks to the InstaGLO technology.
Beyond toasters: Introducing the Macrowave
Building on the success of the Revolution Toaster, Revolution Cooking has now introduced a new product called the Macrowave. The Macrowave combines the best qualities of a microwave, an air fryer, and a conventional oven into a single appliance. By retrofitting the core heating system of InstaGLO into a larger cavity, Revolution Cooking has created a versatile cooking appliance that can cook food faster, better, and tastier.
The Macrowave boasts a one cubic foot interior, making it comparable in size to a standard microwave. However, it offers much more functionality and cooking options. With its intuitive touchscreen interface, users can operate the Macrowave as a best-in-class microwave, air fryer, oven, baking system, rotisserie system, or even a pizza oven. The appliance also comes with preset recipes, allowing for easy and convenient cooking.
One of the key advantages of InstaGLO technology is its ability to heat and crisp food simultaneously. Unlike traditional ovens that require preheating, the Macrowave can achieve both heating and crisping without the need for preheating. This is made possible by the efficient heat transfer of InstaGLO, which utilizes standard 120 volt, 15 amp power commonly found in homes.
The Macrowave’s versatility and efficiency make it an ideal appliance for various cooking needs. It can handle complex recipes that require timed heating and crisping, such as puff pastry. With its smart oven capabilities, users can program their own recipes and even perform tasks that typically require both microwaving and oven preheating in a single step.
Revolution Cooking’s InstaGLO technology is a game-changing innovation that addresses the limitations of traditional toasters, ovens, and microwaves. By utilizing a new heating system that heats up rapidly and offers efficient heat transfer, Revolution Cooking has created appliances that can toast bread faster, cook food better, and provide a superior culinary experience. With the success of the Revolution Toaster and the upcoming launch of the Macrowave, Revolution Cooking is truly redefining the way we cook and heat our food.
Macrowave Smart Oven launching in Q4
While the Revolution Toaster is already available on the market and has gained significant popularity, the Macrowave is still in production. However, with its impressive features and capabilities, it is poised to be another game-changer in the cooking appliance industry.
Revolution Cooking is set to launch their new oven, the Macrowave Smart Oven, in the fourth quarter of this year. The company sees a natural fit for their product in the extended stay hotel market, where guests often need the ability to cook everyday food without relying on delivery services like DoorDash. The Macrowave Smart Oven is designed to take up very little space in a suite, making it an ideal option for hotels.
However, Revolution Cooking also recognizes the potential for their oven in other markets. They mention interest in the micro markets and commercial side, particularly in front of house settings. Additionally, they believe that people who use the oven in hotels will want to have it in their own homes as well. As a result, Revolution Cooking plans to market and sell the Macrowave in the residential market.
In terms of timing, Revolution Cooking expects both the consumer and commercial versions of the oven to be available by the end of the year. This suggests that the development and production processes for both versions are relatively similar.
In Conclusion
As for pricing, Revolution Cooking plans to crowdsource information in the next couple of weeks to gauge demand and determine the appropriate price point. They estimate that the oven will cost between $1,200 and $1,800, including all accessories and updates. The oven is a connected system, making it an evergreen product that can be continuously updated.
Overall, the Macrowave Smart Oven is making exciting advancements in heating technology. Revolution Cooking’s InstaGLO technology offers a rapid heating system with efficient heat transfer, addressing the limitations of the toasters, ovens, and microwaves that we currently use. With the success of their Revolution Toaster and the upcoming launch of the Macrowave Smart Oven, they are well on their way to revolutionizing the overall cooking process.
To stay updated on the launch and Kickstarter campaign, Revolution Cooking encourages interested individuals to visit their website. They plan to make an announcement about the Kickstarter soon and will provide updates on their website. If you’re interested in owning a smart toaster of your own, you can pick one up on Amazon.
Interview by Scott Ertz of F5 Live: Refreshing Technology.
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