As consumers, the overall process of bringing an already well-established line of products to market seems to be routine and relatively simple in our minds. For example, if we want or need a new suit, we visit retail stores (whether brick and mortar, online, or more commonly by some combination of both) to shop and ultimately make our purchase. As far as the supply chain, we inherently know there are designers, marketers, distributors, advertisers, and wholesalers/retailers involved in the process. However, we usually never stop to consider that, in this day and age, there are many other intricacies involved in helping us get to our final purchases. Actually, there is a lot that goes on behind the scenes for any industry, and especially when trying to improve upon processes and sales growth. The fashion industry is no exception to this. We had the chance to discuss one of these industry improving technologies with Paul from ScopeMedia this year at CES 2021.
As a leading developer of visual-based personalization and recommendation services, ScopeMedia has conducted years of research on Artificial Intelligence (AI) as well as Computer Vision and has developed quite an interesting system. The result is a smart visual recommendation system that involves an innovative fashion index for e-commerce retailers. As internet shopping becomes more prevalent, adding a machine learning approach to all aspects of the design-to-purchase process is a smart path to take.
Their platform can easily be integrated into eCommerce stores to assist retailers to increase customer interest and sales, as well as improve the overall shopping experience. They have a unique Fashion Index model that is specifically designed for the fashion industry. It’s not only good to increase consumer satisfaction and increased sales, but it also helps retailers conduct trend analysis on the back end.
Be sure to watch the entire video to get more information and if you would like to give their technology a try for yourself, you can check out their demo store.
Interview by Daniele Mendez of The New Product Launchpad.
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