There is a phrase that goes “Music has charms to soothe a savage beast”. There is a lot to be said for those words. Eric Harry, the founder of Calm Radio, knows all too well how tue that phrase is. He is in the business of streaming music. The company was second behind Pandora before all the others came in. They specialize in relaxation music and have the world’s largest classical channel collection. They do also offer sleep and meditation music, which is a very popular genre now.
There is competition today in the listening space, such as Spotify, Apple Music, and YouTube Music. However, Calm Radio is a family-run business that, in the last two years, has done a deep dive in the market study to analyze their mobile and marketing space to see where they stand. They then made a lot of changes and found out that they have grown about 50% year after year though they had not started marketing until last October.
In addition to providing music for relaxation and sleep, the aspect of health and wellness is becoming popular. There are a lot of channels with a variety of unique artists. They offer those with long formats for helping with sleep and meditation or even for students who are studying. The availability is world-wide and there are 20 platforms such as Roku, Alexa, Apple TV, IOS and Android. The music is very high-end and has a great graphic interface. The cost is $10 per month, $99 per year or $160 for two years. The selection of music is varied and you can select from several genres for own listening pleasure. He is realizing that recently, that this is great for the wellness and health practitioners. In a focused study, they found out that there was a large percentage of men who chose this. Employers are encouraged to offer this to their employees to create a more peaceful working environment and thus be more productive For more information, go to the website.
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