Tag Archives: blockchain

Veritise: A new blockchain-based platform to verify products @ CES 2022

Veritise blockchain-based product verificationIf you have ever bought a name-brand product online, you know how hard it can be to verify that the product is real. Even in retail stores, you can’t always guarantee that what’s on the shelf is the real thing. And that’s just new – what about when you buy something second-hand at a thrift store or on eBay? It’s a complete gamble whether it’s a genuine product or a knockoff. That’s where Veritise comes in, with a platform to help you verify the authenticity of a product.

What is Veritise?

Veritise is a new platform that is a blockchain-based service that will revolutionize data collection and identity verification. The platform will provide a secure and immutable database for companies and individuals to store data securely. From curriculum vitae with verified references to trusted online reviews to business card verifications and even a way to confirm fast personal identity, Veritise is building two-way communications between consumers and manufacturers via a QR code scans system set up to provide instant registration of product warranties.

One example mentioned was purchasing a Gucci bag from a 3rd party retailer. Using the Veritise system, you can verify both the authenticity of the bag with a “tamper-proof private key” that comes along with the product and also verify who the current owner of the product is. The important note is that whomever you are purchasing this product from (whether it be a retailer or a manufacturer) needs to be partnered with the company in order to be part of this process.

How does it work?

When data is entered into the Veritise Platform, it is stored in a block. Each block is then chained to the previous block, creating a secure and tamper-proof record of data. The Veritise platform can be used by companies and individuals to store data such as customer information, product warranty, and more. This is where the tamper-proof private key comes in. The key is placed on the blockchain and is tied to the owner. Once the product is purchased, transfer of ownership takes place and can be verified on the platform at any time afterward.

Who is Veritise for?

The Veritise platform is for any company or individual who needs to securely store data. This includes, but is not limited to, businesses that need to verify customer identity, collect customer data, or confirm product warranty. It is also for individuals who want to be sure that the products they are buying are authentic and that their personal information is secure.

Why Veritise?

Veritise is partnered with some of the world’s leading companies such as Gucci, Samsung, and L’oreal and more partnerships are on the horizon. This means that businesses and individuals can trust the company to provide quality verification and authentication services. It is also the only company to offer a blockchain-based platform that can be used for data collection and identity verification.


Veritise is available now for partners and users. To learn more about the technology and how to verify products, head to the company’s website.

Interview by Todd Cochrane of Geek News Central and Christopher Jordan of The Talking Sound.

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