Pictory: AI-powered video editing for engaging videos @ CES 2022

Pictory video editingIf you’re a content creator, you know how important video can be to your success. But, unless you are specifically focused on creating video, it can be a real challenge to turn your talents in that direction. Filming a short video can be easy enough, but what about the editing? That’s where Pictory comes in, bringing AI directly into the video editing process.

What is Pictory?

Pictory is the world’s first AI-powered video editing platform that makes it easy for content creators and marketers to produce engaging videos automatically. With the platform, you can create video highlights, add captions to videos, and more in minutes. The company is based in Seattle and was founded in 2019 by a team of experienced marketing and technology executives. Pictory is backed by world-class investors and is changing the way we create video content.

How Pictory works

Pictory uses AI to automatically edit videos based on engagement data, so you can be sure that your videos are optimized for maximum impact. The system also makes it easy to repurpose existing long-form content such as webinars, podcasts, and blogs into social snippets.

You upload your raw video into the Pictory system and the platform does the initial tedious work for you. It is able to look for spacer words, such as “um” and “ah” and automatically remove them. You can even customize which words are considered spacers so the AI can adapt to your personal speaking patterns.

Pictory’s AI then analyzes your video and provides you with a range of options for how to proceed. You can choose to have the AI automatically edit your video based on engagement data, or you can select from a variety of editing options to create the perfect video for your needs.

Videos from text

Pictory can also create videos from text, so you don’t even need to have a video to start with. Just upload your blog post, podcast episode, or other written content and the system will turn it into a beautiful video that you can share on social media or your website.

Videos can be pictures and video clips laid over music, or Pictory can convert a script into speech. This is done through digital voice synth technology. That means that a virtual voice will be used to speak the lines in your script. As AI technology has improved, so have synthetic voices, meaning your video will still sound natural.

Who is Pictory for?

Pictory is perfect for content creators who want to add video to their repertoire but don’t have the time or expertise to edit videos themselves. It is also great for marketers who need to create videos at scale. With the platform, you can easily turn existing written content into videos, or create short video highlights from longer videos.


Pictory is changing the way we create video content and making it easier than ever for content creators to get started with video. To learn more about the platform and how it can help you create engaging videos automatically, visit the company’s website.

Interview by Allante Sparks of PLuGHiTz Live Special Events.

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