HDMI is great interconnect technology but it’s really only designed for relatively short cable runs. What do you do if you want to send a 4K UltraHD picture 100ft? PhaseHD have the answer.

Canadian outfit phaseHD uses standard, albeit long, HDMI cables with smart adaptors on each end of the cable to transmit a clean signal at one end and boost the received signal at the other, while preserving the control signals needed for encrypted content. Obviously it’s more complicated than that and it’s definitely worth watching the video to understand how this technology differs from the video extenders that use cat 6 network cabling for long runs.

It’s not cheap either, with the expected price around $500-$600. Expect to see early adoption by event management companies and sports bars.

Interview by Todd Cochrane of Geek News Central and Don Baine, the Gadget Professor for the TechPodcast Network.

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