Podcast Insider by Blubrry

Blubrry's Official Podcast where we talk about the Podcasting industry, Blubrry news and interview podcasters on why they started their podcast.


By Todd Cochrane, Mike Dell & MacKenzie Bennett

https://podcastinsider.com

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RIP the iPod 2001-2022 – PCI 294

May 12, 2022

<p><img class="alignleft size-full wp-image-84978" src="https://blubrry.com/wp-content/uploads/2022/05/Webp.net-resizeimage-2022-05-12T173042.002.jpg" alt="iPod timeline" width="150" height="100" />An essential part of how podcasting came to be, the iPod, is no longer. Apple has decided to discontinue making and selling iPod Touches, the most recent iteration of the original iPod. Along with news from Apple, big things are happening at Sounds Profitable, with Tom Webster leaving Edison and joining their team.</p> <p><a href="https://www.facebook.com/watch/live/?ref=watch_permalink&amp;v=944911962841874">Live Facebook recording.</a></p> <p><strong>Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.</strong></p> <strong>News</strong> <p>• <a href="https://soundsprofitable.com/update/tom-webster-joins-sounds-profitable">Tom Webster is partnering up with Sounds Profitable</a><br /> • <a href="https://www.theverge.com/2022/5/10/23065412/apple-ipod-touch-canceled-discontinued">Apple says no more iPods</a>. Rip the iPod!<br /> • <a href="https://geeknewscentral.com/2022/05/09/episode-1600/">Geek News Central 1,600 episodes!</a><br /> • <a href="https://www.amplifimedia.com/blogstein/podcastings-biggest-challenge-is-listener-retention">Listener retention is podcasting’s biggest challenge</a><br /> • Online background noise remover for $7.99 monthly, <a href="https://www.noisedestroyer.com/">Noise Destroyer</a><br /> • <a href="https://voltage.cloud/blog/case-studies/podcast-index-value-for-value-case-study/">Podcasters are earning more than $40,000 a day</a> with boosts<br /> • <a href="https://www.insideradio.com/podcastnewsdaily/u-s-podcast-advertising-revenue-hits-1-4-billion-in-2021-on-way-to-4/article_62e8c676-cfb9-11ec-83e9-933ee12ba5d4.html">Podcast advertising reaches $1.4 billion</a><br /> • <a href="https://www.insideradio.com/podcastnewsdaily/bad-headlines-sure-but-joe-rogan-is-getting-the-last-laugh-with-more-listeners/article_623a5c00-d14c-11ec-9540-2ba4342d63c9.html">Joe Rogan has the last laugh with more listeners</a><br /> • Fun site:  <a href="https://podcastdetails.com/">Podcast Details </a></p> <strong>Best Practice</strong> <p>If you are going to miss a show, schedule a backup host, do a replay, or pre-record if you can. Staying on schedule is important because people build your show into their lives. If you skip too much, they will drop off.</p> <strong>Blubrry News</strong> <ul><li>Annual billing is now available at Blubrry!</li> <li>Blog Post: <a href="https://blubrry.com/podcast-insider/2022/05/09/podfaded-at-podfest/">Podfaded at Podfest</a> –  by Kim Krajci</li> <li>Todd and Mike will be at <a href="https://podfestexpo.com/">Podfest Expo in Orlando May  26-29th</a>.  Come see us there!</li> <li>Todd and MacKenzie will be at ATD in Orlando next week</li> <li>May is a busy month for events for our team and our dev team will be working hard to get some new features released in early summer, so stay tuned.</li> </ul><strong>Blubrry Pro Tip</strong> <p><strong>Private podcasting for your business</strong></p> <strong>Interview</strong> <p><a href="https://blubrry.com/podcast-insider/2022/04/19/podcaster-of-the-month-liz-brunner/">Liz Brunner – Blubrry’s April Podcaster of the Month</a></p> <strong>Question of the Week</strong> <p>From Neil Smith at the Dandy Fun House podcast…<br /><strong>Question:</strong> There is a discussion on one of the podcast forums today where someone is claiming that PowerPress generates RSS feeds. I’ve used it for years with my own RSS feed address and have never heard of it having this capability.  Does PowerPress generate RSS feeds?</p> <p><strong>Answer:</strong> Yes, sort of. PowerPress generates a podcast-only RSS feed for your podcast. That means any posts that have enclosures (podcast episode files linked) will show in this special feed, but other posts that do not have media attached will not.  This RSS feed is BASED on the stock WordPress site feed. PowerPress also can add podcast-related tags to any feed on WordPress.</p> <p>Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.</p> <p>The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.<br /> ______________<br /> Coming to you this week from the New Media Studio in Coldwater, Michigan &amp; Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.<br /> NEW! Fill out our listener survey at surveys.blubrry.com/podcastinsider<br /> • Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com<br /> • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com<br /> • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.</p> <p>Our mailing address is:<br /> Blubrry – MacKenzie<br /> 150 E. Campus View Blvd. #180<br /> Columbus, Ohio 43235</p>

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Extras for Your Podcast Listeners – PCI 293

May 05, 2022

<p class="p1"><img class="alignleft size-full wp-image-84962" src="https://blubrry.com/wp-content/uploads/2022/05/Webp.net-resizeimage-2022-05-05T164422.931.jpg" alt="audience crowd" width="150" height="100" />Happy Cinco de Mayo! Todd is out and MacKenzie chats with Mike about the come and goings of well known people in podcasting, the failure of Facebook’s podcast integration and how it’s important to provide relevant content and extras for your podcaster listeners — whether that means show notes, blog posts, social media interaction or something else entirely.</p> <p><b>Thanks for joining us on this episode of <i>Podcast Insider</i>. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.</b></p> <b>News</b> <ul class="ul1"><li class="li4"><a href="https://www.adweek.com/media/facebook-podcasts-to-go-silent-june-3/">Facebook is getting rid of its podcast integration</a>; effective June 3, 2022.</li> <li class="li1"><a href="https://blog.pacific-content.com/wtf-is-a-podcast-and-why-does-it-matter-b3b02de3336c">WTF is a podcast?</a> What a great question.</li> <li class="li5"><a href="https://tomwebster.media/roll-with-the-changes/">Tom Webster is leaving Edison Research</a>, and we’re not sure what he’ll do next.</li> <li class="li4"><a href="https://www.theverge.com/2022/5/2/23054003/anchor-co-founder-michael-mignano-leaves-spotify">Anchor.fm co-founder is leaving Spotify.</a></li> <li class="li1">An oldie but a goodie, the concept and execution of <a href="https://podnews.net/article/cross-promos-for-podcasts">cross-promotion for your podcast.</a></li> <li class="li4"><a href="https://www.insideradio.com/podcastnewsdaily/podsights-says-pre-roll-ads-outperformed-mid-rolls-for-first-time-in-first-quarter/article_1c1bcb7c-c7de-11ec-a3e6-c7a1ce0c4393.html">Pre roll ads outperform mid or post roll ads</a> for the first time.</li> <li class="li5"><a href="https://linktr.ee/podcastawards">People’s Choice Podcast Awards registration is now open.</a></li> <li class="li1">Rap duo Black Star, Talib Kweli and Yasiin Bey, have released their album on Luminary, the podcast subscription service. Instead of releasing on Spotify, etc. because they’ll get paid better this way and are able to set the value of their art. <a href="https://www.npr.org/2022/05/03/1095934804/talib-kweli-on-black-stars-return-we-stand-tall-on-the-shoulders-of-our-ancestor">Read more on NPR.</a></li> </ul><b>Best Practice</b> <p class="p1"><strong>Follow up with relevant content.<br /></strong>By this we mean, post other content on your blog, Twitter, TikTok, Pinterest, etc. If your podcast listeners are interested in your show they’ll probably be interested in related articles, experiences, etc. Create a more loyal following this way.</p> <b>Blubrry News</b> <ul><li>Blog post: <a href="https://blubrry.com/podcast-insider/2022/05/02/analyze-your-stats/">Analyze Your Stats, STAT!</a> – Tara O’Brien</li> <li>Todd is a keynote speaker and part of a panel for Outlier in Austin.</li> <li>May is a busy month for events for our team and our dev team will be working hard to get some new features released in early summer, so stay tuned.</li> </ul><b>Blubrry Pro Tip</b> <p class="p1"><strong>Podcasters vs. Experts</strong></p> <strong>Question of the Week</strong> <p class="p6"><b>Question: </b>I’m struggling with the idea of show notes. I publish a basic summary of each episode but don’t go into detailed show notes. What do you do? Pros and cons? I pretty much do everything on our podcast and to me show notes are just one more thing.</p> <p class="p1"><b>Answer: </b>Keep it simple and keep it routine. Don’t think of it as ‘just one more thing’ but instead as another thing you <i>get</i> to do for your audience and your growth. You get out of your podcast what you put into it. Make a template ahead of the show for the content and let the show notes follow. If you type this out it’s easy to clean it up after recording and then use it for your show notes. Utilize bullets, keywords for SEO and links.</p> <p>______________</p> <p class="p7">Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.</p> <p class="p8">The best place for support with any Blubrry products/services is our ticket system (<a href="https://blubrry.com/support/">https://blubrry.com/support/</a>). Tickets give the whole team access rather than direct emails or calls.</p> <p class="p8">Coming to you this week from the Blubrry Studio in Columbus, Ohio &amp; Mike Dell’s World Studio in Traverse City, Michigan. Produced by the <a href="http://www.blubrrypro.com/">Blubrry Pro-Production</a> team.</p> <p class="p9">NEW! Fill out our survey at <a href="https://surveys.blubrry.com/podcastinsider"><b>surveys.blubrry.com/podcastinsider</b> </a></p> <ul class="ul1"><li class="li7">Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com</li> <li class="li7">Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com</li> <li class="li10">Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.</li> </ul><p class="p8">Our mailing address is:<br /> Blubrry – MacKenzie<br /> 150 E. Campus View Blvd. #180<br /> Columbus, Ohio 43235</p>

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Legal Podcast Topics – PCI 292

April 28, 2022

<p><img class="alignleft size-full wp-image-84951" src="https://blubrry.com/wp-content/uploads/2022/04/Webp.net-resizeimage-2022-04-29T125758.146.jpg" alt="Copyright logo" width="150" height="150" />This week, Mike is joined by Barry Kantz and they talk about Twitter, Joe Rogan and a few different legal topics that apply to you as a podcaster. As Barry is an attorney, he has great advice on how to move forward in podcasting when it concerns legal aspects, particularly copyright infringement.</p> <p>Guest Host Barry Kantz, CFO and General Council for RawVoice/Blubrry</p> <p><b>Thanks for joining us on this episode of <i>Podcast Insider</i>. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.</b></p> <b>News</b> <ul><li><a href="https://www.theverge.com/23026874/elon-musk-twitter-buyout-news-updates">Elon Musk is buying Twitter.</a> Years ago, Twitter started as a podcast company called <a href="https://en.wikipedia.org/wiki/Odeo">ODEO</a> and has obviously divulged into one of the most popular social media platforms out there.</li> <li><a href="https://www.insideradio.com/podcastnewsdaily/joe-rogan-says-controversy-brought-him-two-million-new-subscribers/article_d8ca1866-c4b7-11ec-90ef-7738c5dc7b16.html">Joe Rogan says controversy gained him 2 million “subscribers”</a> on Spotify</li> <li><a href="https://www.insideradio.com/podcastnewsdaily/nielsen-says-most-americans-are-listening-to-more-podcasts-than-when-the-pandemic-began/article_5e094fee-c25e-11ec-bd21-2f31f7a3ba6a.html">Nielsen says most Americans are listening to more podcasts now than before the Pandemic started</a></li> <li><a href="https://www.insideradio.com/podcastnewsdaily/recording-tech-company-riverside-raises-35-million-in-new-capital/article_dd3325ce-c650-11ec-a28f-6ba28b50498e.html">Riverside.FM raises $35m in funding round, </a>and remember they are a <a href="https://blubrry.com/services/partners/riverside-fm/">partner</a> of ours.</li> <li>New Media Show with Todd Cochrane and Rob Greenlee was Live at NABShow’s main stage 2 times this week. <a href="https://www.youtube.com/watch?v=d75tjVKztV8">Here is Tuesday’s show</a>. You can listen to the audio podcast coming soon <a href="https://newmediashow.com/">here</a>.</li> <li><a href="https://www.inc.com/joel-comm/5-key-metrics-to-guide-your-podcast.html">Inc. Magazine: 5 metrics for your podcast</a></li> </ul><b>Best Practice</b> <p><strong>Copyright Law:</strong> Having guests on your podcast and their rights</p> <p><strong>Copyright Law:</strong> Seven seconds of music myth</p> <b>Blubrry News</b> <ul><li><a href="https://nabshow.com/2022/">NAB Show 2022</a>. Attendance and traffic was down compared to previous years, but Todd and MacKenzie connected with many positive contacts and leads. Overall, a successful show!</li> <li>It’s been a quiet week here at Blubrry but that just means we are busy making our service better and coming up with new features for you!  Stay tuned!</li> <li>Be sure to follow us on social media, Twitter @blubrry, Instagram @blubrry__podcasting, TikTok @blubrry_podcasting and we’re on Facebook, LinkedIn and Tiktok.  Our social team is putting out a lot of good information on there.</li> </ul><b>Blubrry Pro Tip</b> <p>Why people quit listening and two tips on how to get them to keep listening.</p> <b>Question of the Week</b> <p><strong>Question:</strong> Someone is using the same title as my show’s title. Is there any way to get them to stop?  I was using it first!</p> <p><b>Answer: </b>Unfortunately, there is not much you can do about someone using the same title unless you have trademarked it. Titles can not be copyrighted either. Maybe just contact them and ask if they can change the title of their show enough to make it distinguishable from yours.</p> <p>Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.</p> <p>The best place for support with any Blubrry products/services is our ticket system (<a href="https://blubrry.com/support/">https://blubrry.com/support/</a>). Tickets give the whole team access rather than direct emails or calls.</p> <p>______________</p> <p>Coming to you this week from Barry’s Studio in Coopersville, Michigan &amp; Mike Dell’s World Studio in Traverse City, Michigan. Produced by the <a href="http://www.blubrrypro.com/">Blubrry Pro-Production</a> team.</p> <p>NEW! – Fill out our survey at <a href="https://surveys.blubrry.com/podcastinsider"><b>surveys.blubrry.com/podcastinsider</b> </a></p> <ul><li>Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com</li> <li>Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com</li> <li>Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.</li> </ul><p>Our mailing address is:<br /> Blubrry – MacKenzie<br /> 150 E. Campus View Blvd. #180<br /> Columbus, Ohio 43235</p>

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Narrow Podcasting with Toby Goodman – PCI-291

April 21, 2022

<p><img class="alignleft size-full wp-image-84931" src="https://blubrry.com/wp-content/uploads/2022/04/narrowPodcastingSmall.jpg" alt="" width="150" height="150" />Mike is joined by Toby Goodman, who runs the Blubrry Pro Production for us. They talked about a lot of things going on in the news and some Blubrry news.  Toby even pre-recorded a Pro Tip and we answered the Question of the Week.  They also talked about his book <a href="https://narrowpodcasting.com/">Narrow Podcasting</a>.  It was a great conversation. The show is a bit longer than normal but it is well worth the listen!</p> <p><b>Thanks for joining us on this episode of <i>Podcast Insider</i>. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.</b></p> <ul><li>Multilingual podcasts<br /> Exciting – not so much for Toby – He finds it hard enough translating British English into American English… The news is… Ghost Island Media in Taiwan has launched its first multilingual podcast, <a href="https://podnews.net/podcast/i9zgl"><b>法台漫遊 Balades Culturelles Franco-Taïwanaises</b></a>, simultaneously in French and Mandarin. Reminds us of Jive World and <a href="https://www.lupa.app/">Lupa.app</a></li> <li><a href="https://www.bloombergquint.com/onweb/obamas-to-leave-spotify-seek-multimillion-dollar-deal-elsewhere">Obamas to leave Spotify</a></li> <li><a href="https://techcrunch.com/2022/04/18/facebook-reportedly-losing-interest-podcasting/">Facebook is losing interest in podcasting.</a> We can’t say we’re all that surprised.</li> <li><a href="https://www.iab.com/news/iab-unveils-agenda-for-2022-iab-newfronts-and-2022-iab-podcast-upfront/">IAB Podcast Upfront</a> – Schedule and the power of advertising.</li> <li><a href="https://www.insideradio.com/podcastnewsdaily/peabody-awards-nominate-eleven-podcasts-and-radio-shows-for-2022-award/article_42cef8e4-bc11-11ec-8721-7f0581f671ef.html">11 Podcasts nominated for a Peabody award</a></li> <li><a href="http://podcasternews.com/2022/04/18/parcast-union-reaches-tentative-deal-on-first-contract-with-spotify/">Parcast Union reaches deal with Spotify</a></li> <li> <a href="https://go.podnews.net/l/nVzjnIYIiMSK2wAJajqdSg/P1HgO7LSZUSW1d2RpwIkBg/LbUy1Y57uEFN9Qtx9ec892Xw"><b>The UK media regulator Ofcom has published the results of its UK podcast survey 2022</b></a>. It says that 25% of Brits listen to podcasts each month – the same figure as reported in Edison Research’s Infinite Dial UK, and unchanged year-on-year. <ul><li>The most popular reason to <b>stop listening to a podcast </b>is  first, “I couldn’t find any that interest me.” Second,  “I don’t have enough time.”<br /> “Lots of other Data but a clear reason to narrow down your podcast as far as I’m concerned” -Toby</li> </ul></li> </ul><p><b>Best Practice: </b><b><br /></b><b>Use your best judgment for how long your podcast should be.</b></p> <p>There are plenty of ‘studies’ out there that say 20-25 minutes is the optimal length of a podcast. But, we recommend that you figure out what works best for you, your content and your audience. You probably know your audience better than you think, you’re most likely fairly similar if it’s a common interest show. How long would you spend listening to an episode about your topic? Trust your gut and keep an eye on the Impactful Play and Retention data we provide in our stats to compare and contrast.</p> <p><b>Blubrry News</b></p> <ul><li>MacKenzie and Todd are at NABShow in Vegas next week – Here is a map for where they will be:  <a href="https://nab22.mapyourshow.com/8_0/floorplan/?hallID=W&amp;selectedBooth=W8526&amp;shareguid=C9D43228-D342-7170-66BBF0A95CDABF85">West Hall NABShow</a></li> <li>PowerPress 9.0.2 is out</li> <li>Blog Post:<a href="https://blubrry.com/podcast-insider/2022/04/18/tips-for-using-discord-as-a-podcaster/"> Using Discord as a Podcaster</a> by Jen Thorpe</li> <li><a href="https://blubrry.com/podcast-insider/2022/04/19/podcaster-of-the-month-liz-brunner/">Podcaster of the Month: Liz Brunner</a></li> <li>Thanks for attending the Grow Your Show webinar with us and Traci’s team with Produce Your Podcast. Those who signed up but were unable to attend will receive a recording in a few days.</li> </ul><p><b>Blubrry Pro Tip:</b> Structure vs. Flexibility</p> <p><strong>New!</strong> The Pro Tip is 2-5 mins long and is repurposed as a stand alone podcast called podcast business coach and FYI gets 100% impactful plays!</p> <p><b>Interview: Toby Goodman from <a href="https://blubrrypro.com">Blubrry Pro</a> and Author of <a href="https://narrowpodcasting.com">Narrow Podcasting</a>!</b></p> <p><b>Question of the Week: </b>Why should I pay for podcast hosting when (insert free host here) is free?</p> <p><b>Answer: </b>The old saying, “you get what you pay for” applies here.  But more than that, the “free hosts” out there do not have the features and tools that we have here at Blubrry.  Also, another old saying, “If you get something of value for free, you are the product,” also applies.</p> <p>Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.</p> <p>The best place for support with any Blubrry products/services is our ticket system (<a href="https://blubrry.com/support/">https://blubrry.com/support/</a>). Tickets give the whole team access rather than direct emails or calls.</p> <p>______________</p> <p>Coming to you this week from Toby’s place in London UK &amp; Mike Dell’s World Studio in Traverse City, Michigan. Produced by the <a href="http://www.blubrrypro.com/">Blubrry Pro-Production</a> team.</p> <p><strong>NEW!</strong> – Fill out our survey at <a href="https://surveys.blubrry.com/podcastinsider"><b>surveys.blubrry.com/podcastinsider</b></a></p> <ul><li>Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com</li> <li>Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com</li> <li>Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.</li> </ul><p>Our mailing address is:</p> <p>Blubrry – MacKenzie<br /> 150 E. Campus View Blvd. #180<br /> Columbus, Ohio 43235</p>

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New Podcast Academy Board Members – PCI 290

April 14, 2022

<p><img class="size-full wp-image-84881 alignleft" src="https://blubrry.com/wp-content/uploads/2022/04/Webp.net-resizeimage-2022-04-14T180329.152.jpg" alt="TPA logo" width="200" height="99" />Just recently announced, there are eight new Podcast Academy board members. If you’re a member you can meet them on April 19 to learn what they’ve been working on the past year. Reminder, podcasters and those who work in the podcast industry can become a member of The Podcast Academy. We also get into Spotify profit speculation, narrow podcasting and more.</p> <p><b>Thanks for joining us on this episode of <i>Podcast Insider</i>. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.</b></p> <p><a href="https://www.facebook.com/watch/live/?ref=watch_permalink&amp;v=1168818597219655">Live Facebook recording.</a></p> <b>News</b> <ul class="ul1"><li class="li1">The Podcast Academy has announced its newly-elected members of the Board of Governors. They are:<a href="https://amaeya.media/chirag-desai/?utm_source=podnews.net&amp;utm_medium=web&amp;utm_campaign=podnews.net:2022-04-08"> Chirag Desai</a> (Founder, Amaeya Media);<a href="https://www.linkedin.com/in/stephenwilson7/?utm_source=podnews.net&amp;utm_medium=web&amp;utm_campaign=podnews.net:2022-04-08"> Steve Wilson</a> (Chief Strategy, QCODE);<a href="https://www.linkedin.com/in/valentina-kaledina-32807b18/?utm_source=podnews.net&amp;utm_medium=web&amp;utm_campaign=podnews.net:2022-04-08"> Valentina Kaledina</a> (Director of Business Development, Castbox);<a href="https://www.tuckeredoutwithami.com/about?utm_source=podnews.net&amp;utm_medium=web&amp;utm_campaign=podnews.net:2022-04-08"> Ami Thakkar</a> (Host, Tuckered Out),<a href="https://www.linkedin.com/in/ilanasusnow/?utm_source=podnews.net&amp;utm_medium=web&amp;utm_campaign=podnews.net:2022-04-08"> Ilana Susnow</a> (Head of Marketing and Audience Development, PodcastOne);<a href="https://theaudacitytopodcast.com/about/?utm_source=podnews.net&amp;utm_medium=web&amp;utm_campaign=podnews.net:2022-04-08"> Daniel J Lewis</a> (Host, The Audacity to Podcast and founder, My Podcast Reviews);<a href="https://www.audible.com/blog/author/martha-little?utm_source=podnews.net&amp;utm_medium=web&amp;utm_campaign=podnews.net:2022-04-08"> Martha Little</a> (Editor, Audible); and<a href="https://beckycelestina.com/?utm_source=podnews.net&amp;utm_medium=web&amp;utm_campaign=podnews.net:2022-04-08"> Becky Celestina</a> (Content Partnerships, Acast). If a member, you can<a href="https://podcastacademy.site-ym.com/page/webinars"> meet the board</a> on Apr 19.</li> <li class="li3"><a href="https://www.nasdaq.com/articles/spotifys-podcast-investments-could-start-producing-profits-soon">Spotify might make a profit from podcasting soon.</a></li> <li class="li3">Study: <a href="https://www.theguardian.com/australia-news/2022/apr/07/podcast-listeners-likely-to-be-more-curious-and-less-neurotic-study">Podcast listeners are likely to be more curious and less neurotic</a></li> <li class="li1"><a href="https://podjobs.net/job/bob-ross-inc/podcast-producer-host-2">Bob Ross Inc. (yes, that Bob Ross) is looking for hosts/producers for podcasts.</a></li> <li class="li1"><a href="https://www.snippet.fm/">Snipit.fm</a> is a new short-form podcast network </li> <li class="li3"><a href="https://apnews.com/article/gilbert-gottfried-dead-baa553c9c0d30aec50a54db194cb9003">Gilbert Gottfried, Comedian, Actor, Podcaster, died</a> at 67 after a long illness. (<a href="https://www.gilbertpodcast.com/">Gilbert Gottfried’s Amazing Colossal Podcast</a>) </li> </ul><b>Best Practice</b> <p class="p1"><b>Repeat the important points<br /></b>It’s beneficial to include a call-to-action in your show notes, but also in the audio content. Just like people need to hear an advertisement multiple times before they move forward with a decision, the same goes for retaining information from your podcast. Repeat the important points to your listeners for better retention.</p> <b>Blubrry News</b> <ul class="ul1"><li class="li3"><a href="https://blubrry.com/podcast-insider/2022/04/11/blubrry-introduces-new-account-sharing-for-podcasters/">Account sharing is now active at Blubrry!</a></li> <li class="li1">PowerPress 9.0.1 is out with a quick hot fix. Version 9.0.2 is coming soon.</li> </ul><b>Blubrry Pro Tip</b> <p class="p1"><b>Narrow Podcasting Book Sample</b></p> <b>Question of the Week</b> <p class="p1"><b>From Kendra on Facebook<br /></b><strong>Question:</strong> I’m really loving the new “Impactful Play” information on Blubrry. Are there any averages of this statistic? Trying to understand what is a good metric and goal for this number is.</p> <p class="p5"><b>Answer: </b>At this time we do not have an average we can share. Each show is different and as long as you don’t have a huge percentage dropping out before 75%, you are likely good. You have to look at that and decide if something you are doing in the content is causing a drop out earlier. </p> <p class="p6">Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.</p> <p class="p7">The best place for support with any Blubrry products/services is our ticket system (<a href="https://blubrry.com/support/">https://blubrry.com/support/</a>). Tickets give the whole team access rather than direct emails or calls.</p> <p class="p7">______________</p> <p class="p7">Coming to you this week from the New Media Studio in Coldwater, Michigan &amp; Mike Dell’s World Studio in Traverse City, Michigan. Produced by the <a href="http://www.blubrrypro.com/">Blubrry Pro-Production</a> team.</p> <p class="p9">NEW! – Fill out our survey at <b>surveys.blubrry.com/podcastinsider</b> </p> <ul class="ul1"><li class="li6">Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com</li> <li class="li6">Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com</li> <li class="li10">Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.</li> </ul><p class="p7">Our mailing address is:<br /> Blubrry – MacKenzie<br /> 150 E. Campus View Blvd. #180<br /> Columbus, Ohio 43235</p>

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What is Podcasting 2.0? – PCI 289

April 07, 2022

<p><img class="size-full wp-image-8604 alignleft" src="https://blubrry.com/wp-content/uploads/2020/11/PodcastIndex150.jpg" alt="" width="150" height="150" />As always, Blubrry is here to break down the finer technical details of podcasting, this time specifically on what is podcasting 2.0, coming from the Podcast Index team. Once again, we’ve got big news coming from the Blubrry team; we just released a new section in our podcast statistics that displays your audience survey results. Be sure to stick around to the end where we get into the differences on how publishing works and then served to directories, similar to the discussion with podcasting 2.0.</p> <b>News</b> <ul class="ul1"><li class="li1"><a href="https://podnews.net/press-release/the-podcast-show-content-sessions">The Podcast Show in London</a> has announced the first round of speakers and sessions</li> <li class="li1"><a href="https://podcasting20.substack.com/p/podcasting-20-is-just-a-vision-and?s=r">What is Podcasting 2.0?</a> Co-founder Dave Jones explains.</li> <li class="li3"><a href="https://theaudacitytopodcast.com/celebrating-15-years-of-podcasting/">Daniel J. Lewis is celebrating 15 years of podcasting </a></li> <li class="li1"><a href="https://www.nielsen.com/us/en/insights/article/2022/women-are-driving-significant-gains-in-podcast-engagement/">Female podcast listener growth has gone up</a> significantly since the beginning of the pandemic.</li> <li class="li3"><a href="https://www.ohio.edu/news/2022/04/podcasting-certificate-and-experience-helps-ohio-student-land-full-time-job-wkyc">Ohio University senior and podcaster lands full time job</a> based on podcasting experience.</li> <li class="li3"><a href="https://www.bloomberg.com/news/articles/2022-04-04/spotify-podcast-union-is-ready-to-strike-over-contract-terms">Spotify’s podcast union ready to strike</a></li> <li class="li3"><a href="https://podcastmovement.com/podmov/tabloid-headlines-royal-podcast-archewell-trademark/">Archwell Audio is trying to trademark the word ‘archetypes’</a></li> </ul><b>Best Practice</b> <p class="p1"><b>Plan your marketing strategy, don’t just wing it</b></p> <p class="p1">After you publish a new episode you can post it to Twitter and Instagram, etc. but you can’t expect that to automatically grow an audience. Follow up on these posts, see if they’re getting any traction, reach out for engagement, etc. You can never rely on luck for proper marketing.</p> <b>Blubrry News</b> <ul class="ul1"><li class="li3"><a href="https://blubrry.com/podcast-insider/2022/04/04/new-easy-powerpress-9-0-onboarding/">PowerPress 9.0 was released with changes to the onboarding process</a></li> <li class="li1"><a href="https://blubrry.com/podcast-insider/2022/04/04/new-easy-powerpress-9-0-onboarding/">Audience survey results</a>, now found in the podcast stats section, feature charts, and graphs to better understand your data.</li> <li class="li1">Please take our survey, to see what it’s all about! Thanks!  <a href="https://surveys.blubrry.com/podcastinsider">https://surveys.blubrry.com/podcastinsider</a> </li> <li class="li1">Another BIG release next week (if testing goes as planned) Stay tuned!</li> </ul><b>Blubrry Pro Tip</b> <p class="p1"><b>Gaining Trust</b></p> <b>Question of the Week</b> <p class="p1"><strong>Question:</strong> How long does it take for my episode to be shown on xxx app after I publish?</p> <p class="p1"><b>Answer: </b>It can vary wildly depending on the app or directory. Remember, podcasting is a PULL and not a PUSH. The different apps and directories pull your feed a few times a day at most. The rule of thumb is as follows: </p> <p class="p1">Apple: 4-24 hours.<br /> Spotify: Normally less than 12 hours.<br /> Google: Once you are in there, nearly instantly if you are using Websub (PowerPress has it) otherwise, 4-24 hours.<br /> Overcast and a lot of other independent apps: As soon as your listener opens the app and refreshes.<br /> Others: Don’t worry unless it’s been more than 24 hours. Most update much quicker than that.<br /> Another tip… If you are having trouble with <i>just one</i> app or directory, first check with that app or directory’s support to see if something is going on.</p> <p class="p5">Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.</p> <p class="p6">The best place for support with any Blubrry products/services is our ticket system (<a href="https://blubrry.com/support/">https://blubrry.com/support/</a>). Tickets give the whole team access rather than direct emails or calls.</p> <p class="p6">______________</p> <p class="p6">Coming to you this week from the Blubrry Studio in Columbus Ohio &amp; Mike Dell’s World Studio in Traverse City, Michigan. Produced by the <a href="http://www.blubrrypro.com/">Blubrry Pro-Production</a> team.</p> <p class="p7">NEW! – Fill out our survey at <b>surveys.blubrry.com/podcastinsider</b></p> <ul class="ul1"><li class="li5">Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com</li> <li class="li5">Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com</li> <li class="li8">Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.</li> </ul><p class="p6">Our mailing address is:<br /> Blubrry – MacKenzie<br /> 150 E. Campus View Blvd. #180<br /> Columbus, Ohio 43235</p>

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YouTube’s Future in Podcasting – PCI 288

March 31, 2022

<strong>Are YouTube and podcasting finally coming together in a meaningful way?</strong> <p><img class="alignleft size-full wp-image-84788" src="https://blubrry.com/wp-content/uploads/2022/03/Webp.net-resizeimage-2022-03-31T112349.821.jpg" alt="YouTube" width="150" height="100" />Leaked plans from YouTube about podcasting have come out this week and gotten some excitement out of the podcasting industry. A move that would effect the entire industry, we are curious to see where this one goes. Stick around for some news on additional upcoming releases from Blubrry, why you should do a giveaway and showing your credibility to the world, as a podcaster.</p> <p><b>Thanks for joining us on this episode of <i>Podcast Insider</i>. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.</b></p> <b>News</b> <ul class="ul1"><li class="li3"><a href="https://9to5google.com/2022/03/30/youtube-podcast-plan-leaked-slideshow/">Leaked slides show YouTube’s podcasting plans?</a> This comes after a somewhat lackluster session at Podcast Movement.</li> <li class="li3"><a href="https://rode.com/en/headphones/over-ear/nth-100?utm_source=podnews.net&amp;utm_medium=email&amp;utm_campaign=podnews.net:2022-03-29">RODE has released their first ever headphones, NTH-100</a>. We imagine they’d pair nicely with a RODECaster Pro.</li> <li class="li3"><a href="https://podnews.net/report-card">Podnews’ Podcast Report Card</a> results are here and <a href="https://twitter.com/earbudspodcol/status/1507018918581309447?s=21&amp;utm_source=podnews.net&amp;utm_medium=web&amp;utm_campaign=podnews.net:2022-03-25">EarBuds Podcast Collective is joining Podnews</a></li> <li class="li3">The podcast app, <a href="https://marco.org/2022/03/25/overcast-redesign-2022">Overcast has been redesigned </a></li> <li class="li1">The <a href="https://podcasthof.com">2022 Podcast Hall of Fame class was inducted at Podcast Movement Evolutions</a>. Congratulations to all of the inductees!</li> <li class="li3"><a href="https://deadline.com/2022/03/webbys-executive-launch-inaugural-signal-awards-podcasting-1234990608/">The Webbys are launching a new podcast awards show.</a></li> <li class="li3"><a href="https://www.insideradio.com/podcastnewsdaily/freakonomics-radio-gets-24-7-streaming-channel-from-siriusxm/article_5b3edf9a-af80-11ec-b3bb-a3e031932afd.html"><em>Freakonomics</em> gets it’s own satellite channel on Sirius/XM </a></li> </ul><b>Best Practice</b> <p class="p1"><b>Host a giveaway on your show</b></p> <p class="p1">It’s very easy and can still be cost effective. This giveaway can be exclusive content, merchandise, tickets to an event, etc. Engaging and interacting with your audience creates loyal listeners.</p> <b>Blubrry News</b> <ul class="ul1"><li class="li1">Speaking of… we have a giveaway ending at midnight EST March 31, 2022 for a $150 Amazon gift card. <a href="https://www.instagram.com/p/CaIR-DGlndM/">Watch our podcast stats demo, comment and share on social and you’ll be entered to win!</a></li> <li class="li1">Blog post: <a href="https://blubrry.com/podcast-insider/2022/03/28/delegate-it-or-ditch-it/">Delegate it or Ditch It!</a> – by Tara O’Brien</li> <li class="li1">New onboarding in PowerPress 9.0. Look for a blog post with more details on this soon.</li> <li class="li1">Coming soon, new graphics for the audience survey results</li> </ul><b>Blubrry Pro Tip</b> <p class="p1"><b>Showing your credibility</b></p> <p class="p1"><b>Question of the Week: </b>Does Blubrry hosting work with Kajabi? (also applies to other website platforms).</p> <p class="p1"><b>Answer:  </b>Not exactly, but YES. Confused yet? Our PowerPress plugin for WordPress only works on the WordPress platform. Our hosting works anywhere because you have the option to generate your feed and a player embed from blubrry.com and then embedding or linking to it on your website. </p> <p class="p4">Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.</p> <p class="p5">The best place for support with any Blubrry products/services is our ticket system (<a href="https://blubrry.com/support/">https://blubrry.com/support/</a>). Tickets give the whole team access rather than direct emails or calls.</p> <p class="p5">______________</p> <p class="p6">Coming to you this week from the New Media Studio in Coldwater, Michigan &amp; Mike Dell’s World Studio in Traverse City, Michigan. Produced by the <a href="http://www.blubrrypro.com/">Blubrry Pro-Production</a> team.</p> <ul class="ul1"><li class="li4">Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com</li> <li class="li4">Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com</li> <li class="li7">Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.</li> </ul><p class="p5">Our mailing address is:<br /> Blubrry – MacKenzie<br /> 150 E. Campus View Blvd. #180<br /> Columbus, Ohio 43235</p>

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Podcast Movement Evolutions is going on NOW – PCI 287

March 24, 2022

<p><img class="alignnone size-full wp-image-84727" src="https://blubrry.com/wp-content/uploads/2022/03/LA_Horizontal_Tagsmall.png" alt="" width="300" height="77" /></p> <p>Podcast Movement Evolutions is underway in LA.  Todd and MacKenzie are out there with Toby from Blubrry Pro Production.  Mike is joined this week by Kate, also from the Blubrry Pro team! Kate and Mike have all the normal things such as News, Best Practice, Blubrry News, A Pro Tip from Toby and the question of the week.  Thanks for listening!</p> <p><b>News</b></p> <ul><li><a href="https://www.edisonresearch.com/the-infinite-dial-2022/">Tom Webster, EVP at Edison Research, presented the infinite dial at Podcast Movement Evolutions</a></li> <li><a href="https://podcasters.apple.com/support/3146-apple-podcasts-charts">Apple explains their charts</a> \</li> <li>More Apple:  <a href="https://podcasters.apple.com/3142-march-2022-creator-updates">Apple adds follower (subscriber) numbers to their internal stats</a></li> <li>Ambies were held LIVE in LA on Tuesday night.  <a href="https://www.ambies.com/2022-winners">AND the winners</a></li> <li>Google and PRX are doing another round of the Google Podcasts creator program. <a href="https://training.prx.org/programs/google-podcasts-creator-program">Signup starts March 29th</a></li> <li>Our own Toby Goodman has released his new book  <a href="https://podnews.net/press-release/narrow-podcasting">Narrow Podcasting</a></li> <li>Remember WinAmp? – <a href="https://www.winamp.com/">It’s back in June! </a></li> </ul><p><b>Best Practice: </b>An oldie, but a goodie –  <b>Show Prep.</b>  Be prepared before you hit the record button. It will make you sound smarter!</p> <p><b>Blubrry News</b></p> <ul><li>Blog post: <a href="https://blubrry.com/podcast-insider/2022/03/21/how-to-build-a-podcast-buffer/">How to build a podcast buffer</a></li> <li>Todd, MacKenzie and Toby are in LA for Podcast Movement Evolutions. Stop by booth 17 and say hi!</li> <li>Be sure to follow @Blubrry or @Blubrry_podcasting on all the social media places.  Facebook, Twitter, LinkedIn, and Instagram.  Our social media team is keeping things fresh over there!</li> </ul><p><b>Blubrry Pro Tip: Intros!  (from LA this week)</b></p> <p>______________</p> <p><b>Question of the Week: </b>What’s the best way to make sure the sound in my podcast is leveled if I don’t have professional production?</p> <p><b>Answer: </b>The best way is Auphic. You can find it <a href="https://auphonic.com">here</a>. There is an online service and a stand-alone version you can download and install on Windows, Mac or Linux.</p> <p>Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.</p> <p>______________</p> <p>The best place for support with any Blubrry products/services is our ticket system (<a href="https://blubrry.com/support/">https://blubrry.com/support/</a>). Tickets give the whole team access rather than direct emails or calls.</p> <p>______________</p> <p>Coming to you this week from the Pro Production Studios in Tecumseh, Michigan &amp; Mike Dell’s World Studio in Traverse City, Michigan. Produced by the <a href="http://www.blubrrypro.com/">Blubrry Pro-Production</a> team.</p> <ul><li>Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com</li> <li>Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com</li> <li>Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.</li> </ul><p>Our mailing address is:</p> <p>Blubrry – MacKenzie<br /> 150 E. Campus View Blvd. #180<br /> Columbus, Ohio 43235</p>

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Happy St. Paddy’s Day from Blubrry – PCI 286

March 17, 2022

<p><img class="alignleft size-full wp-image-84659" src="https://blubrry.com/wp-content/uploads/2022/03/Webp.net-resizeimage-2022-03-17T154712.584.jpg" alt="St. Paddy's Day" width="150" height="150" />Wishing you all a Happy St. Paddy’s Day from Blubrry. Our team has had another lively week as we took a look back at all of our achievements over the past two years. With that in mind, remember we’ll be at Podcast Movement Evolutions in LA next week, and Kate from our production team will be joining Mike on the mic and Toby gives his opinion on whether or not podcasters should attend live events.</p> <p><b>Thanks for joining us on this episode of <i>Podcast Insider</i>. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes.</b></p> <p><a href="https://www.facebook.com/watch/live/?ref=watch_permalink&amp;v=1232578627151060">Live Facebook recording.</a></p> <ul class="ul1"><li class="li1"><a href="https://podcasters.apple.com/2952-ios-154-whats-new-for-apple-podcasts">Apple Podcasts updated with the latest iOS update</a> as of March 15, 2022<br /></li> <li class="li2">Robert Riggs from <a href="https://www.truecrimereporter.com/"><i>True Crime Reporter</i></a> (and a Blubrry hosted show), is an indie podcaster turning his show into a TV show. Fox Nation will premiere the show this Friday. <b><i>Freed to Kill</i></b> is based on <i>True Crime Reporter</i>. <a href="https://youtu.be/agFc9dw9RKo">Watch the trailer here</a>.<br /></li> <li class="li2"><a href="https://soundsprofitable.com/update/womens-day-2022-pt-2">Women Podcast Listeners: What We Know Right Now</a>, from the team at Sounds Profitable. Lots of insights in this one.<br /></li> <li class="li2"><a href="https://pocketnow.com/shure-podcasting-bundles-and-tons-gaming-products-are-currently-sale">Shure is currently having a sale</a> on podcasting and gaming microphones and more.<br /></li> <li class="li1"><a href="https://www.insideradio.com/free/majority-of-advertisers-plan-to-increase-spend-on-podcasting-and-streaming-audio/article_5b96d3ce-a361-11ec-b45c-275e3f03c9db.html">Advertisers plan to spend more on podcasting</a>.</li> <li class="li1"><a href="https://www.makeuseof.com/why-your-business-needs-podcasts/">Your Business Should Have a Podcast</a>, we certainly think so and some of those businesses can utilize <a href="https://blubrry.com/services/private-internal-podcasting/">private podcasting</a>.</li> </ul><strong>Best Practice</strong> <p><strong>Routine intros and outros.</strong> More than music, have a regular intro and outro that include a thank you and call to actions.</p> <strong>Blubrry News</strong> <ul><li>Blog post: <a href="https://blubrry.com/podcast-insider/2022/03/14/blubrry-podcasters-publish-analyze-and-grow-your-show/">Blubrry’s Modernization</a> and read the <a href="https://www.prweb.com/releases/blubrry_podcasting_releases_groundbreaking_innovative_upgrades/prweb18555604.htm">press release here</a>. We’re proud to share what we’ve accomplished.</li> </ul> Blubrry Pro Tip <p><strong>Should you go to live events? </strong>From Toby Goodman; he’ll be at Podcast Movement Evolutions too.</p> <strong>Question of the Week</strong> <p><strong>Question:</strong> I’m new at podcasting. How do I find interesting people to interview for my show?</p> <p><strong>Answer:</strong> Congrats.The best way is to hang out with the type of people you want to interview. On Forums, Groups on Facebook or in person groups and events around your niche. Also, don’t go into those groups and right away say “I have a podcast, do you want to be a guest?” without participating in the group and being useful first. You don’t want to look like a spammer by coming on too strong.</p> <p>Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.</p> <p>The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.<br /> ______________<br /> Coming to you this week from The New Media studios in Coldwater, Michigan &amp; Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.</p> <p>Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com<br /> Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com<br /> Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.</p> <p>Our mailing address is:<br /> Blubrry – MacKenzie<br /> 150 E. Campus View Blvd. #180<br /> Columbus, Ohio 43235</p>

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Plan and Services Changes at Blubrry – PCI 285

March 10, 2022

<p><img class="alignleft size-full wp-image-84364" src="https://blubrry.com/wp-content/uploads/2022/03/Webp.net-resizeimage-2022-03-10T162504.529.jpg" alt="survey" width="150" height="150" />More announcements came this week, like the plan and service changes at Blubrry. We’re giving our advanced hosting customers more monthly storage at no cost to them and we’ve released an updated audience survey for podcast listeners to fill out. But, we don’t just talk about us this episode, we mention Podcast Movement Evolutions, a best practice and changing your podcast content into a book. Big thanks to Dr. Denise for joining Todd this time as she’s our podcaster of the month and was a joy to have on the show.</p> <p><b>Thanks for joining us on this episode of <i>Podcast Insider</i>. Looking to be a guest on the show? Let us know.</b></p> <p><a href="https://www.facebook.com/watch/live/?ref=watch_permalink&amp;v=977207763170822">Live Facebook recording.</a></p> <b>News</b> <ul class="ul1"><li class="li3">Kai Chuk, Director of Partnerships at YouTube, will have a <a href="https://podcastmovement.com/featured/what-to-know-about-attending-evolutions-virtually-and-prices-increase-tonight/">session at Podcast Movement Evolutions</a><br /></li> <li class="li3"><a href="https://www.bloomberg.com/news/articles/2022-03-04/youtube-offers-up-to-300-000-to-get-podcasters-to-make-videos">YouTube paying up to $300k to get podcasters to do more videos</a><br /></li> <li class="li3"><a href="https://www.theverge.com/2022/3/3/22959636/spotify-removes-rt-sputnik-russia-kremlin-ukraine-conflict">Spotify removing content from RT and Sputnik</a><br /></li> <li class="li3"><a href="https://www.fastcompany.com/90726637/apples-podcast-app-is-only-getting-worse-and-i-will-never-stop-using-it">Apple’s podcast app keeps getting worse</a> says Fast Company<br /></li> <li class="li4">Only <a href="https://livewire.io/podcast-chapters-stats/">1.22% of podcast episodes use chapters</a> in any way<br /></li> <li class="li4"><a href="https://tomwebster.media/what-podcastings-best-customers-think-of-podcast-ads/">“Host read ads are the beachfront property of podcast advertising”</a> – Tom Webster<br /></li> <li class="li3"><a href="https://podnews.net/article/how-many-podcasts?utm_source=podnews.net&amp;utm_medium=email&amp;utm_campaign=podnews.net:2022-03-10">Just how many podcasts are there anyway? </a><br /></li> <li class="li3">Bill Maher is starting an independent podcast called <a href="https://deadline.com/2022/03/bill-maher-podcasting-with-club-random-series-1234974767/"><i>Club Random</i></a><br /></li> </ul><b>Best Practice</b> <p class="p1">Stick with it.<b> </b>Publish enough episodes to foster an audience or following.</p> <p class="p1">One or two episodes isn’t typically enough for a listener to know if they want to stick around regularly or subscribe. We tend to see that if podcasters make it past the 7 and then 15 or so episode mark, they’ll stick with it and the same can be said for audiences.</p> <b>Blubrry News</b> <ul class="ul1"><li class="li3">Blog post: <a href="https://blubrry.com/podcast-insider/2022/03/09/podcaster-of-the-month-dr-denise-mcdermott-md/">Podcaster of the Month, Dr. Denise McDermott, MD</a><br /></li> <li class="li3"><a href="https://blubrry.com/podcast-insider/2022/03/07/gather-podcast-audience-data-with-blubrrys-updated-listener-surveys/">We’ve got a revamped audience survey</a><br /></li> <li class="li3"><a href="https://blubrry.com/podcast-insider/2022/03/09/blubrry-announces-new-advanced-hosting-plan-changes/">Hosting plan changes</a> are being made very soon!<br /></li> <li class="li1">Still more to come!<br /></li> </ul><b>Blubrry Pro Tip</b> <p class="p1">Turn your podcast into a book</p> <b>Interview</b> <p class="p1">Dr. Denise McDermott, MD – Podcaster of the Month</p> <b>Question of the Week</b> <p class="p1"><b>Question: </b>If I want to have a guest on my podcast, do they need to sign a release form or anything legal like that?</p> <p class="p1"><b>Answer:</b> It’s not required, but it could greatly work in your favor to have them sign one, even a simple version. Most likely, all will go smoothly with your guest, however on the off chance that it doesn’t, something like this could assist in any trouble you run into with them. Gordon Firemark, a known podcast lawyer, has a <a href="https://www.gordonfiremark.com/PodcastRelease">downloadable</a> one on his site.</p> <p>Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.</p> <p>The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.<br /> ______________<br /> Coming to you this week from The New Media studios in Coldwater, Michigan &amp; Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.</p> <p>• Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com<br /> • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com<br /> • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.</p> <p>Our mailing address is:<br /> Blubrry – MacKenzie<br /> 150 E. Campus View Blvd. #180<br /> Columbus, Ohio 43235</p>

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Be the Face of Your Own Podcast – PCI 284

March 03, 2022

<p><img class="alignleft size-full wp-image-84260" src="https://blubrry.com/wp-content/uploads/2022/03/Webp.net-resizeimage-97.jpg" alt="wearing headphones" width="150" height="110" />One of the first things that you do when getting your podcast off the ground is creating and/or designing your podcast artwork. It begs the question… do you want to be the face of your own podcast? As in, have your own face on your podcast artwork. It’s incredibly popular, but there are no rules when it comes to podcast artwork design – which is shown in each and every podcast directory – that says you should or shouldn’t include your latest glamorous headshot.</p> <p>Toby from the Pro-Production team weighs in on this topic, but not before Todd and Mike get into some industry news, and announcements from Blubrry, including some unsung heroes in podcasting that you might be familiar with.</p> <p><b>Thanks for joining us on this episode of <i>Podcast Insider</i>. Looking to be a guest on the show? Let us know.</b></p> <p><a href="https://www.facebook.com/Blubrry/videos/3053124791621836/">Live Facebook recording.</a></p> <strong>News</strong> <ul class="ul1"><li class="li1"><a href="https://variety.com/2022/digital/news/rishi-malhotra-luminary-dave-chappelle-1235192809/">New Luminary CEO</a> has been announced Rishi Malhotra<br /></li> <li class="li2"><a href="https://podcasters.apple.com/support/1993-optimize-your-request-for-promotion?utm_source=podnews.net&amp;utm_medium=email&amp;utm_campaign=podnews.net:2022-02-17">Apple tells you how to more easily get your podcast promoted</a><br /></li> <li class="li2"><a href="https://abcnews.go.com/Business/wireStory/nbc-news-tv-makes-aggressive-podcasting-push-83177574">NBC pushing for podcasting</a><br /></li> <li class="li2">New podcast from <a href="http://www.insideradio.com/podcastnewsdaily/salem-podcast-network-announces-new-podcast-with-dennis-prager-and-jul/article_470d53c4-9989-11ec-a0f6-a31fb931160c.html">Salem Radio, <i>The Dennis and Julie Podcast</i></a><br /></li> <li class="li1"><a href="https://techcrunch.com/2022/02/28/iheartradio-modernizes-the-radio-call-in-with-launch-of-talk-back-a-tool-for-sending-voice-messages-to-show-hosts/">The iHeart app added ‘Talk Back’</a>, voice commenting to the hosts of radio shows<br /></li> <li class="li2"><a href="https://twitter.com/alex193a/status/1499109649961869318">Will Twitter be adding podcasts?</a><br /></li> <li class="li2"><a href="https://podcastmovement.com/featured/will-ferrell-is-coming-to-evolutions-plus-its-the-party-edition/">Will Farrell is the opening keynote at PM Evolutions and Paris Hilton will be DJing the iHeart Party</a></li> </ul><strong>Best Practice</strong> <p>Check your bandwidth when recording remote guests/hosts.</p> <p>Oftentimes podcast interviews are recorded via Zoom or another software that takes up a significant amount of internet bandwidth; which depending on your internet connection, can take a toll on your recording. Check your connection every time before you hit record, and if possible, use a connected option as opposed to wifi.</p> <strong>Blubrry News</strong> <ul class="ul1"><li class="li1">Blog post: <a href="https://blubrry.com/podcast-insider/2022/02/28/using-social-media-to-locate-your-podcast-audience/">Using Social Media to Locate Your Podcast Audience</a> – by Kim Krajci<br /></li> <li class="li2">Tooting our own horns a little… We are honored to be included in Podcast Magazine’s ‘<a href="https://podcastmagazine.com/22-unsung-heroes-in-podcasting">The 22 Unsung Heroes in Podcasting</a>’</li> <li class="li2">We will announce and interview our Podcaster of the Month for March in next week’s episode!</li> <li class="li2">More to come, stay tuned!</li> </ul><strong>Blubrry Pro Tip</strong> <p>The face of your podcast… do you want your podcast artwork to feature your own face?</p> <strong>Question of the Week</strong> <p><strong>Question:</strong> Why does album artwork need to be exactly square and small file size?</p> <p><strong>Answer:</strong> Short answer… because Apple wanted it that way. The better answer is that a square is the easiest shape to use in multiple places, i.e. apps and web pages. It is easier to scale to different sizes without worrying about aspect ratio. The small file size is so it loads fast and doesn’t take up too much space on people’s devices. Not as much of a problem now as it was 14 years ago, the device storage and speed are much much greater now.</p> <p>Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.</p> <p>The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.<br /> ______________<br /> Coming to you this week from The New Media studios in Coldwater, Michigan &amp; Mike Dell’s World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team.</p> <p>• Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com<br /> • Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com<br /> • Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.</p> <p>Our mailing address is:<br /> Blubrry – MacKenzie<br /> 150 E. Campus View Blvd. #180<br /> Columbus, Ohio 43235</p>

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Create a Podcast Media Kit – PCI 283

February 24, 2022

<p><img class="alignleft size-thumbnail wp-image-84164" src="https://blubrry.com/wp-content/uploads/2022/02/Webp.net-resizeimage-6-150x102.png" alt="Media kit cartoon on laptop" width="150" height="102" />As a podcast host, you wear many hats, including advertising team. And there will most likely come a day when you want to be prepared to share data about your show to someone else, and you’ll need to create a podcast media kit, also known as a press kit. Hear from Todd and Mike some recommendations on what to include, when to get started and more. We’ve got lots more where that comes from, so stick around for Toby’s pro tip of the week about email segmentation, mic quality and loads of podcast industry news.</p> <p><b>Thanks for joining us on this episode of <i>Podcast Insider</i>. Looking to be a guest on the show? Let us know.</b></p> <p><a href="https://www.facebook.com/Blubrry/videos/1425601654552288">Live Facebook recording.</a></p> <b>News</b> <ul class="ul1"><li class="li3">Now that Podsights and Chartable are part of Spotify, Sounds Profitable points out they should no longer be considered 3rd party podcast statistics providers. <a href="https://soundsprofitable.com/update/3rd-party-podcast-solutions">Read here.</a><br /></li> <li class="li4"><a href="https://www.businesswire.com/news/home/20220223005255/en/Liberated-Syndication-Announces-Agreement-to-Acquire-Podcast-Ad-Reps">Libsyn’s AdvertiseCast has acquired PAR</a><br /></li> <li class="li4"><a href="https://www.adweek.com/media/linkedin-podcast-network-presented-by-verizon-debuts/">LinkedIn jumping into podcasting in partnership with Verizon</a>, creating original content for the platform<br /></li> <li class="li4">The <a href="http://www.insideradio.com/podcastnewsdaily/bbc-vets-and-americast-hosts-jump-to-rival-global-for-podcast-and-radio-deal/article_bb1ace3e-94d1-11ec-854e-fb51d066d0ca.html">hosts of BBC’s <i>Americast</i> are moving to rival platform, Global</a>, for podcasting and radio<br /></li> <li class="li4"><a href="https://www.reuters.com/business/media-telecom/spotifys-joe-rogan-saga-spotlights-podcast-moderation-challenges-2022-02-22/">Podcast Moderation Challenges</a>, from Reuters.<br /></li> <li class="li4">Think you’re doing everything right with your podcast? Just in case… here are <a href="https://www.makeuseof.com/podcasting-mistakes-to-avoid/">8 Podcasting Mistakes to Avoid</a><br /></li> <li class="li3">Be sure to go fill out the first-ever <a href="https://podnews.net/report-card">Podnews Report Card</a> for industry wide results<br /></li> </ul><b>Best Practice</b> <p class="p1"><b>Create a podcast media kit</b></p> <p class="p1">Especially if you’re looking to monetize your show, a media kit shows your dedication, timeliness and overall brand and reach, easier than you can explain.</p> <b>Blubrry News</b> <ul class="ul1"><li class="li4">Blog post: <a href="https://blubrry.com/podcast-insider/2022/02/21/how-to-power-through-podcast-burnout/">Power Through Podcast Burnout </a>by David Day<br /></li> </ul><b>Blubrry Pro Tip</b> <p class="p1"><b>Email Segmentation </b>– thanks Toby!</p> <b>Question of the Week</b> <p class="p1"><b>Question: </b>This came from the <a href="https://www.reddit.com/r/podcasting/comments/sz9gqv/newbie_question_before_buying_a_mic/">Podcasting Reddit topic</a>. Should two hosts use the same type of mic, or can they use different kinds/types and end up with ok audio?</p> <p class="p1"><b>Answer: </b>It is a good idea for you and your co-host to sound similar in quality but we don’t think you need to have the exact microphones. But, if one host is on a $500 mic and the other host is on a stick mic that came with a laptop, well that isn’t going to sound great.  Most importantly, background noise levels need to be the same or as close as you can.</p> <p class="p5">Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.</p> <p class="p6">The best place for support with any Blubrry products/services is our ticket system (<a href="https://blubrry.com/support/">https://blubrry.com/support/</a>). Tickets give the whole team access rather than direct emails or calls.</p> <p class="p6">______________</p> <p class="p7">Coming to you this week from The New Media studios in Coldwater, Michigan &amp; Mike Dell’s World Studio in Traverse City, Michigan. Produced by the <a href="http://www.blubrrypro.com/">Blubrry Pro-Production</a> team.</p> <ul class="ul1"><li class="li5">Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com<br /></li> <li class="li5">Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com<br /></li> <li class="li8">Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.</li> </ul><p class="p6">Our mailing address is:<br /> Blubrry – MacKenzie<br /> 150 E. Campus View Blvd. #180<br /> Columbus, Ohio 43235</p>

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Blubrry’s New Statistics Are Here – PCI 282

February 17, 2022

<p><img class="alignleft size-thumbnail wp-image-84128" src="https://blubrry.com/wp-content/uploads/2022/02/s6-150x150.jpg" alt="stats home page" width="150" height="150" /></p> <p>Have you taken a look at your Blubrry podcast statistics today? You’ll find a whole new interface and for some users (advanced), a few new metrics. Many of you know we’ve been working on this user experience release for a long time and we could not be more excited to share it with you all. We start out the episode with some Blubrry news this time, and get to industry news after as well as a best practice — research your titles — and a pro tip about co-hosts.</p> <p>A big thanks to Yndia Lorick-Wilmot for joining us as podcaster of the month and stick around for her interview with Todd. Thanks for listening and let us know what you think about the stats! You might just win a year’s worth of hosting for doing so.</p> <p><b>Thanks for joining us on this episode of <i>Podcast Insider</i>. Looking to be a guest on the show? Let us know.</b></p> <p><a href="https://www.facebook.com/Blubrry/videos/5082191751833755">Live Facebook recording.</a></p> <b>News</b> <ul class="ul1"><li class="li1">Spotify has acquired two podcast stats companies, <a href="https://techcrunch.com/2022/02/16/spotify-snaps-up-podcast-measurement-and-analytics-firms-podsights-and-chartable/">Chartable and Podsights</a><br /></li> <li class="li3"><a href="http://www.insideradio.com/podcastnewsdaily/apple-podcast-expanding-its-podcast-episode-sort-features/article_1237a884-8f52-11ec-9332-cffe10b2b21e.html">Apple Podcasts adding new sorting features</a> to their app<br /></li> <li class="li3"><a href="http://www.insideradio.com/podcastnewsdaily/amazon-strikes-deal-with-guy-raz-s-how-i-built-this-for-one-week-exclusive/article_89d054a6-8b5e-11ec-adc4-9b1dc322387f.html">Guy Raz’s podcast, <i>How I Built This,</i> goes one week exclusive on Amazon / Wondery+</a><br /></li> <li class="li3"><a href="http://www.insideradio.com/podcastnewsdaily/controversial-exit-by-detroit-area-morning-show-leads-to-new-podcast/article_cb2f09d2-8f51-11ec-85b9-9b3b4ca88697.html">More radio people come to podcasting <i>Mike &amp; Jon in the Morning</i> turns into a podcast</a></li> </ul><b>Best Practice</b> <p class="p1"><strong>Research your ‘perfect’ podcast title before you move forward.</strong> It could be the most clever and apt name for your podcast, but you never know who might have already thought of it, owns the domain, or how confusing it may be to a search engine.</p> <b>Blubrry News</b> <ul class="ul1"><li class="li1">Our new podcast statistics user interface has been released. Read more <a href="https://blubrry.com/podcast-insider/2022/02/17/blubrry-introduces-new-podcast-statistics-interface/">here</a> and <a href="http://www.prweb.com/releases/blubrry_podcasting_releases_new_enhanced_podcast_statistics_dashboard/prweb18504536.htm">here</a>.<br /></li> <li class="li3">Blog posts: <a href="https://blubrry.com/podcast-insider/2022/02/14/a-time-to-celebrate-our-true-love/">Valentine’s Day post A Time to Celebrate Our True Love, Podcasting</a> by Meryl Klemow<br /></li> <li class="li3"><a href="http://www.prweb.com/releases/rawvoice_blubrry_podcast_cio_angelo_mandato_to_leave_blubrry/prweb18503808.htm">Angelo Mandato, our long-standing chief information officer and co-founder, has left Blubrry</a><br /></li> </ul><b>Blubrry Pro Tip</b> <p class="p1"><b>Looking for a co-host?</b></p> <b>Interview</b> <p class="p3"><a href="https://blubrry.com/podcast-insider/2022/02/07/podcaster-of-the-month-yndia-lorick-wilmot/">Podcaster of the Month: Dr. Yndia Lorick-Wilmot, PhD</a></p> <p class="p1">Education category – <b><i>Talking Journeys of Belonging 2 Blackness</i></b></p> <b>Question of the Week</b> <p class="p1"><b>Question: </b>What is the correct bitrate vs. file size for podcasting mp3’s?</p> <p class="p1"><b>Answer: </b>That is up to you, but the standard is 64kbps in mono or 128kbps in stereo. 64kbps will give you 1/2mb per minute of audio and you can double that for 128kbps.</p> <p class="p4">Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.</p> <p class="p5">The best place for support with any Blubrry products/services is our ticket system (<a href="https://blubrry.com/support/">https://blubrry.com/support/</a>). Tickets give the whole team access rather than direct emails or calls.</p> <p class="p5">______________</p> <p class="p6">Coming to you this week from The New Media studios in Coldwater, Michigan &amp; Mike Dell’s World Studio in Traverse City, Michigan. Produced by the <a href="http://www.blubrrypro.com/">Blubrry Pro-Production</a> team.</p> <ul class="ul1"><li class="li4">Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com<br /></li> <li class="li4">Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com<br /></li> <li class="li7">Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.</li> </ul><p class="p5">Our mailing address is:<br /> Blubrry – MacKenzie<br /> 150 E. Campus View Blvd. #180<br /> Columbus, Ohio 43235</p>

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2022 Podcast Hall of Fame Inductees – PCI 281

February 10, 2022

<p><img class="alignleft size-thumbnail wp-image-84074" src="https://blubrry.com/wp-content/uploads/2022/02/Webp.net-resizeimage-91-150x150.jpg" alt="Podcast Hall of Fame star logo" width="150" height="150" />It’s always a joy celebrating and congratulating creators for their hard work. Fortunately, after a break, one of podcasts most well-known and respected honors is back. The 2022 Podcast Hall of Fame inductees list has been released and the awards ceremony will be hosted at Podcast Movement Evolutions in Los Angeles in March later this year. Congratulations to all of the new inductees! We also catch you up on the latest in the ongoing Joe Rogan and Spotify story, the Ambies (another podcast awards show), and an easy way to get to know your podcast audience better.</p> <p><b>Thanks for joining us on this episode of <i>Podcast Insider</i>. Looking to be a guest on the show? Let us know.</b></p> <p><a href="https://www.facebook.com/watch/live/?ref=watch_permalink&amp;v=332868085418964">Facebook live recording.</a></p> <b>News</b> <ul class="ul1"><li class="li2"><a href="https://podcastmovement.com/featured/announcing-2022-class-of-the-podcast-hall-of-fame/">Podcaster Hall of Fame</a> class of 2022 announced<br /></li> <li class="li3"><a href="https://variety.com/2022/digital/news/spotify-removes-joe-rogan-episodes-n-word-1235172972/">70 episodes removed from <i>The Joe Rogan Experience</i> show on Spotify</a><br /></li> <li class="li3"><a href="https://wgntv.com/news/rumble-offers-joe-rogan-100-million-to-bring-show-to-video-platform/">Rumble offers $100 million for Joe Rogan</a> to move to Rumble<br /></li> <li class="li3"><a href="http://www.insideradio.com/podcastnewsdaily/podcast-ad-frequency-hit-new-record-in-q4-how-much-is-too-much/article_76256088-89d1-11ec-aaa2-47d87889b5b7.html">How many ads are too many?</a><br /></li> <li class="li1"><a href="https://www.edisonresearch.com/the-infinite-dial-2022-save-the-date/">2022 Infinite Dial</a> to be presented live at Podcast Movement Evolutions<br /><ul class="ul2"><li class="li1">Also, possibly, the New Media Show<br /></li> </ul></li> <li class="li1"><a href="https://twitter.com/AlbanBrooke/status/1491525022304768002">Zoom settings for reasonable podcast recordings</a>, a Twitter thread from our friend over at Buzzsprout.<br /></li> <li class="li3"><a href="http://podcasternews.com/2022/02/06/ross-mathews-and-nikki-boyer-to-co-host-the-ambies-2022/">Ross Mathews and Nikki Boyer to co-host the 2022 Ambies</a><br /></li> </ul><b>Best Practice</b> <p class="p1"><b>Get to know your audience<br /></b>We make this easy with an audience survey available within the Blubrry dashboard.</p> <b>Blubrry News</b> <ul class="ul1"><li class="li3">Blog Posts: <a href="https://blubrry.com/podcast-insider/2022/02/07/podcaster-of-the-month-yndia-lorick-wilmot/">Podcaster of the Month: Yndia Lorick-Wilmot</a><br /></li> <li class="li1">Affiliate payments go out next week<br /></li> <li class="li1">Stats beta testers have been notified<br /></li> </ul><b>Blubrry Pro Tip</b> <p class="p1"><b>Networks</b></p> <b>Question of the Week</b> <p class="p1"><b>Question: </b>What are the requirements to get on Apple Podcasts and Spotify?</p> <p class="p1"><b>Answer: </b>I see this generic question a lot on forums and groups.</p> <p class="p1">There are several, but they are mostly the same for ALL podcast apps, directories, and podcatchers. </p> <ol class="ol1"><li class="li1">The first requirement is actually having a podcast. That means having at least one podcast episode published and having a podcast-compatible RSS feed to submit.<br /><ol class="ol1"><li class="li1">Correct artwork size<br /></li> <li class="li1">Media file in the designated format<br /></li> <li class="li1">Descriptions filled out<br /></li> <li class="li1">Category picked</li> </ol></li> </ol><p class="p1">Of course, Blubrry will help you with ALL these things. <b>That is our job! </b>And we have a simple set of instructions here in case you’re more of a step by step learner. Learn how to <a href="https://blubrry.com/manual/podcast-promotion/submit-podcast-to-itunes/">Submit to Apple Podcasts here</a> and to find instructions for many <a href="https://blubrry.com/?s=submit+podcast">other directories here</a>.</p> <p class="p5">Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.</p> <p class="p6">The best place for support with any Blubrry products/services is our ticket system (<a href="https://blubrry.com/support/">https://blubrry.com/support/</a>). Tickets give the whole team access rather than direct emails or calls.</p> <p class="p6">______________</p> <p class="p7">Coming to you this week from The New Media studios in Coldwater, Michigan &amp; Mike Dell’s World Studio in Traverse City, Michigan. Produced by the <a href="http://www.blubrrypro.com/">Blubrry Pro-Production</a> team.</p> <ul class="ul1"><li class="li5">Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com<br /></li> <li class="li5">Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com<br /></li> <li class="li8">Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.</li> </ul><p class="p6">Our mailing address is:<br /> Blubrry – MacKenzie<br /> 150 E. Campus View Blvd. #180<br /> Columbus, Ohio 43235</p>

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Podcast Consultants – PCI 280

February 03, 2022

<p class="p1"><img class="alignleft size-full wp-image-84016" src="https://blubrry.com/wp-content/uploads/2022/02/Webp.net-resizeimage-87.jpg" alt="Two women sitting at table speaking" width="150" height="100" />There are many responsibilities that come with being a podcast host and creator. Some of which include: deciding on what type of content to publish, what platforms you’re comfortable being on, and this one can be more important than some think, the help you ask for along the way. We urge you to be wary when you begin working with or choose to hire a podcast consultant. Tune in for these topics and more on this episode of <i>Podcast Insider.</i></p> <p><b>Thanks for joining us on this episode of <i>Podcast Insider</i>. Looking to be a guest on the show? Let us know.</b></p> <p>No live show this week.</p> <p class="p1"><b>News</b></p> <ul class="ul1"><li class="li3"><a href="https://www.hollywoodreporter.com/business/digital/joe-rogan-responds-podcast-spotify-neil-young-1235084210/">Joe Rogan responds to ongoing controversy </a><br /></li> <li class="li3"><a href="http://www.insideradio.com/podcastnewsdaily/science-vs-goes-on-semi-hiatus-over-spotify-s-rogan-policy-as-bren-brown-s/article_2b8fcb40-844e-11ec-b6f9-2b37e0df6c43.html">The hosts of <em>Science Vs.</em> go on hiatus over the Joe Rogan policy</a><br /></li> <li class="li3">There is a new Neil Young channel on SiriusXM satellite radio<br /></li> <li class="li3"><a href="http://www.insideradio.com/podcastnewsdaily/amazon-paid-100-million-for-my-favorite-murder/article_620698b2-82c2-11ec-8f15-b773201ecd3d.html"> Amazon paid $100 million for <i>My Favorite Murder</i></a><br /></li> <li class="li3"><a href="https://www.birminghammail.co.uk/news/showbiz-tv/serial-town-creators-new-podcast-22955321"><em>Serial</em> released a new season</a> this week, set in Birmingham<br /></li> </ul><b>Best Practice</b> <p class="p1"><b>Be very careful who you hire as a podcast consultant. </b></p> <b>Blubrry News</b> <ul class="ul1"><li class="li3">Blog Posts: Build your audience with great podcast interviews – <a href="https://blubrry.com/podcast-insider/2022/01/31/build-your-audience-with-great-podcast-interviews-part-1/">Part 1</a> and <a href="https://blubrry.com/podcast-insider/2022/02/02/build-your-audience-with-great-podcast-interviews-part-2/">Part 2</a>  by Kim Krajci<br /></li> <li class="li1">Final preparations are being made for stats beta coming next week!</li> </ul><b>Blubrry Pro Tip</b> <p class="p1"><b>Conversations vs Soap Boxing</b></p> <b>Question of the Week</b> <p class="p1"><b>Question: </b>Why are my stats reporting downloads? What about people hitting play on my page? Are those counted?</p> <p class="p1"><b>Answer: </b>To the server, plays and downloads are the same thing. Whether this is playing on a web page or downloading in an app. The only difference is when someone hits play on your page, the file is downloading AS it’s playing (you can’t tell the difference unless there is significant buffering). But to the server, it looks the same. So, they are counted the same.</p> <p class="p6">Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.</p> <p class="p7">The best place for support with any Blubrry products/services is our ticket system (<a href="https://blubrry.com/support/">https://blubrry.com/support/</a>). Tickets give the whole team access rather than direct emails or calls.</p> <p class="p7">______________</p> <p class="p8">Coming to you this week from Todd’s home in Southern Michigan and Mike Dell’s World Studio in Traverse City, Michigan. Produced by the <a href="http://www.blubrrypro.com/">Blubrry Pro-Production</a> team.</p> <ul class="ul1"><li class="li6">Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com<br /></li> <li class="li6">Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com<br /></li> <li class="li9">Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.</li> </ul><p class="p1">Our mailing address is:<br /> Blubrry – MacKenzie<br /> 150 E. Campus View Blvd. #180<br /> Columbus, Ohio 43235</p>

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Podcast Advertising Choices – PCI 279

January 27, 2022

<p><img class="alignleft size-thumbnail wp-image-83944" src="https://blubrry.com/wp-content/uploads/2022/01/Webp.net-resizeimage-84-150x150.jpg" alt="Skull wearing headphones and sunglasses" width="150" height="150" />Not all podcast advertising is created equal, for instance, a new study says 30 seconds is the best length for an ad. However, depending on where the ad is in the show, it could be better to go longer or shorter. There is no solid rule of thumb. And our best practice encourages podcasters to choose wisely when deciding to partner with a sponsor. Mike and Todd chat about some recent changes to Youtube creators and Spotify artists as well.</p> <p><b>Thanks for joining us on this episode of <i>Podcast Insider</i>. Looking to be a guest on the show? Let us know.</b></p> <p><a href="https://www.facebook.com/watch/live/?ref=watch_permalink&amp;v=457881975870074">Live Facebook recording.</a></p> <b>News</b> <ul class="ul1"><li class="li2"><a href="http://www.insideradio.com/podcastnewsdaily/with-two-fingers-dan-bongino-says-his-podcast-will-no-longer-be-on-youtube/article_2dd8848c-7e09-11ec-8d9c-cf4b07155347.html">Dan Bongino will no longer be on YouTube</a><br /></li> <li class="li2"><a href="https://twitter.com/JadAbumrad/status/1486384744396902412?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Etweet">Jad Abumrad is leaving <em>Radiolab</em></a><br /></li> <li class="li3"><a href="https://timber.fm/">Timber</a>, a podcast hosting company, is shutting down. According to <a href="https://www.podcastingsucks.com/special-announcement-hosting-migration/"><em>Podcasting Sucks </em>with Tanner Campbell.</a><br /></li> <li class="li3"><a href="https://www.rollingstone.com/music/music-news/neil-young-demands-spotify-remove-music-vaccine-disinformation-1290020/">Spotify removes Neil Young’s music (at his request)</a>. Twitter is full of threads talking about other extremely popular artists on Spotify to take the same action in hopes of Spotify taking it more seriously, such as Taylor Swift and Billie Eilish.<br /></li> <li class="li4">A study says <a href="http://www.insideradio.com/podcastnewsdaily/best-ad-length-study-shows-its-30-seconds/article_3674d332-7ece-11ec-94c6-2fd3c87e5a59.html">30 seconds is the best length for an ad</a>.<br /></li> <li class="li4"><a href="http://podcasternews.com/2022/01/22/podinbox-launches-monetization-feature/">Podinbox</a> launches a monetization feature<br /></li> </ul><b>Best Practice</b> <p class="p1"><strong>Be picky about what you choose to advertise on your podcast.</strong></p> <p class="p1">An advertiser is another representative of yourself and your show. Who you choose to identify with can seem minor but to a certain listener can be a major indicator of something they don’t agree with.</p> <b>Blubrry News</b> <ul class="ul1"><li class="li2">Blog Post: <a href="https://blubrry.com/podcast-insider/2022/01/24/newsletters-for-podcasts/">Newsletters for Podcaster</a>s – by MacKenzie Bennett<br /></li> <li class="li1">Community newsletter went out today<br /></li> <li class="li1">Our first event of the year is Podcast Movement Evolutions, use the code <a href="https://i.snoball.it/p/hS1?mc_cid=04188dca6c&amp;mc_eid=UNIQID">Blubrry50</a> to get $50 of your ticket.<br /></li> </ul><b>Blubrry Pro Tip</b> <p class="p1"><b>Stop Strong</b></p> <b>Interview</b> <p class="p1">Podcaster of the Month: <b>Landis Wade</b></p> <b>Question(s) of the Week</b> <p class="p6"><b>Question: </b>Thinking about buying a new microphone! Curious, what aspects do you consider before buying one?</p> <p class="p6"><b>Answer: </b>There are a few things to think about when choosing a microphone. </p> <ol class="ol1"><li class="li7">Your recording environment.<br /></li> <li class="li7">Your voice.<br /></li> <li class="li7">Cost<br /></li> <li class="li7">XLR vs USB<br /></li> </ol><p class="p7">Generally speaking, a dynamic microphone is more likely to work for most podcasters. </p> <p class="p8">Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.</p> <p class="p9">The best place for support with any Blubrry products/services is our ticket system (<a href="https://blubrry.com/support/">https://blubrry.com/support/</a>). Tickets give the whole team access rather than direct emails or calls.</p> <p class="p9">______________</p> <p class="p10">Coming to you this week from the New Media Studio in Coldwater, Michigan and Mike Dell’s World Studio in Traverse City, Michigan. Produced by the <a href="http://www.blubrrypro.com/">Blubrry Pro-Production</a> team.</p> <ul class="ul1"><li class="li8">Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com<br /></li> <li class="li8">Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com<br /></li> <li class="li11">Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.</li> </ul><p class="p9">Our mailing address is:<br /> Blubrry – MacKenzie<br /> 150 E. Campus View Blvd. #180<br /> Columbus, Ohio 43235</p>

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Email Lists for Your Podcast – PCI 278

January 20, 2022

<p><img class="alignleft size-full wp-image-83929" src="https://blubrry.com/wp-content/uploads/2022/01/Webp.net-resizeimage-75.jpg" alt="Laptop loading gmail" width="150" height="121" />Have you worked on something new for your podcast lately? We know that email can seem drab, but it can be vital for reaching your audience in a way that they actually use or respond to. In this episode we share why running an email list for your podcast is important as a creator. And mention a newsletter for podcasters to keep them informed they can subscribe to. Before we get to that, we discuss issues with Anchor, a Spotify trademark case and more.</p> <p><b>Thanks for joining us on this episode of <i>Podcast Insider</i>. Looking to be a guest on the show? Let us know.</b></p> <p><a href="https://www.facebook.com/watch/live/?ref=watch_permalink&amp;v=599641394467197">Live Facebook recording.</a></p> <b>News</b> <ul class="ul1"><li class="li2"><a href="https://twitter.com/marcoarment/status/1483455612419719172">Anchor.fm is causing issues with downloads</a>.<br /></li> <li class="li2"><a href="https://completemusicupdate.com/article/spotify-successfully-blocks-potify-trademark-application/">Spotify sues cannabis company “Potify” and wins in trademark case</a><br /></li> <li class="li2"><a href="https://www.theguardian.com/media/2022/jan/16/bbc-licence-fee-to-be-abolished-in-2027-and-funding-frozen">Is BBC going away in 2027?</a><br /></li> <li class="li2">Congratulations to <a href="https://abcaudio.com/podcasts/start-here/">ABC for 1,000 episodes of <i>Start Here</i></a><br /></li> <li class="li1"><a href="https://www.podcash.com/">Podcash</a> is giving away $100k to budding podcasters<br /></li> <li class="li1"><a href="https://www.poddraland.com/subscribe-1">Podcasting by the Moon</a> – a woman-focused podcasting newsletter from Alexandra Cohl and her business, POD.DRALAND<br /></li> <li class="li3"><a href="https://twitter.com/amarksteadman/status/1483798927476416514">BackUpMyPodcast.com is shut down.</a><br /></li> </ul><b>Best Practice</b> <p class="p1"><b>Use SEO to your advantage</b></p> <p class="p1">Those looking to expand their audience can focus on SEO tactics so that people are able to find your show more organically with a simple search. We recommend <em>at least</em> 300 words for your show notes, but more is definitely better. <a href="https://yoast.com/blog-post-word-count-seo/">Learn here.</a></p> <b>Blubrry News</b> <ul class="ul1"><li class="li2">Blog Post: <a href="https://blubrry.com/podcast-insider/2022/01/17/dont-sabotage-your-show-before-you-press-record/">Don’t Sabotage Your Show Before You Hit Record</a> by Tara O’Brien<br /></li> <li class="li2">Podcaster of the Month: <a href="https://blubrry.com/podcast-insider/2022/01/19/podcaster-of-the-month-landis-wade/"><b>Landis Wade</b> from the Charlotte Readers Podcast</a><br /></li> <li class="li5">Offering very limited private beta to our stats system. If you are a hosting customer, we will provide 5-10 users access to the new Blubrry Stats interface before anyone else. Email <a href="mailto:marketing@blubrry.com">marketing@blubrry.com</a>.<br /></li> </ul><b>Blubrry Pro Tip</b> <p class="p1"><b>Why running an email list is important. </b></p> <b>Question(s) of the Week</b> <p class="p1"><b>Question: </b>On my statistics report, I can see downloads but not the number of subscribers. Where can I find the number of subscribers to my podcast?</p> <p class="p1"><b>Answer: </b>Companies cannot claim to tell you the number of subscribers with any accuracy. The problem is that an app might hit your RSS feed 24 times a day (once an hour) and someone else might have their app set to hit your feed every 4 hours and some others might hit it every 10 minutes. There is no way to really know, BUT there are a couple of ways to garner a safe estimate.  </p> <ol class="ol1"><li class="li1">Look at an episode that is 30 days or so old. Click on the file name in our system, then click on “distribution” and look at the mobile app and podcatcher numbers. Add them together and that will get you close to ‘subscribers’.<br /></li> <li class="li1">Look at the bump in the day-to-day trending graph on days you publish.  People that download/play it on the same day or the next day are more than likely subscribers.<br /></li> </ol><p class="p6">Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.</p> <p class="p7">The best place for support with any Blubrry products/services is our ticket system (<a href="https://blubrry.com/support/">https://blubrry.com/support/</a>). Tickets give the whole team access rather than direct emails or calls.</p> <p class="p7">______________</p> <p class="p8">Coming to you this week from the New Media Studio in Coldwater, Michigan and Mike Dell’s World Studio in Traverse City, Michigan. Produced by the <a href="http://www.blubrrypro.com/">Blubrry Pro-Production</a> team.</p> <ul class="ul1"><li class="li6">Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com<br /></li> <li class="li6">Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com<br /></li> <li class="li9">Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.</li> </ul><p class="p7">Our mailing address is:<br /> Blubrry – MacKenzie<br /> 150 E. Campus View Blvd. #180<br /> Columbus, Ohio 43235</p>

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The Power of No – PCI 277

January 14, 2022

<p><img class="alignleft size-full wp-image-83906" src="https://blubrry.com/wp-content/uploads/2022/01/Webp.net-resizeimage-73.jpg" alt="Hand on do not cross sign" width="150" height="100" />As with any new year, so comes inevitable change, i.e things deciding to end things but also begin. This week we share stories on reviving the podcaster hall of fame, new podcasts and a few tales on how not everything lasts and the power of saying no.</p> <p><b>Thanks for joining us on this episode of <i>Podcast Insider</i>. Looking to be a guest on the show? Let us know.</b></p> <p><a href="https://www.facebook.com/watch/live/?ref=watch_permalink&amp;v=457135712616506">Live Facebook recording.</a></p> <strong>News</strong> <ul class="ul1"><li class="li1">Todd: CES show round up<br /></li> <li class="li1"><a href="https://podcasthof.com/">Podcaster’s Hall of Fame</a> back on for 2022<br /></li> <li class="li2"><a href="https://www.bloomberg.com/news/newsletters/2022-01-09/podcasting-hasn-t-produced-a-new-hit-in-years">Podcasting hasn’t produced a hit in years!</a> Welp.<br /></li> <li class="li2"><a href="https://www.theverge.com/2022/1/11/22877242/spotify-studios-four-lay-off-original-podcast">Spotify Studio team laid off</a>, last day is Jan. 21.<br /></li> <li class="li2"><a href="https://tomwebster.media/the-best-schnitzel-in-detroit/">Is podcasting killing AM talk radio?</a><br /></li> <li class="li2">Dana Carvey and David Spade are doing a podcast called <a href="http://www.insideradio.com/podcastnewsdaily/dana-carvey-and-david-spade-offer-a-peek-inside-snl-in-new-podcast-fly-on/article_1783476a-7307-11ec-9830-5fd6aef64715.html"><em>Fly on the Wall</em></a>, an inside look at SNL.<br /></li> <li class="li2">Too busy (lazy) to podcast? Use AI. <a href="http://www.insideradio.com/podcastnewsdaily/too-busy-to-podcast-bert-weiss-to-use-veritone-s-synthetic-voice-cloning-product/article_fb8852b8-7305-11ec-a2a3-8b6eab2e7c6b.html">Bert Weiss to use synthetic voice to do promos, liners and podcasts.</a><br /></li> <li class="li2">A new podcast of<a href="http://www.insideradio.com/podcastnewsdaily/who-needs-a-conference-bar-in-2022-radio-vets-are-swapping-stories-on-a-new/article_01b6bd6a-7305-11ec-82b5-173e9685a74e.html"> radio vets swapping stories,<em> Radio Daze</em></a><br /></li> <li class="li2"><a href="https://medium.com/loud-updates/the-one-thing-that-you-should-consider-before-adding-your-podcast-to-facebook-f54ac67fef58">Is Facebook editing music out of your podcast?</a><br /></li> </ul><b>Best Practice</b> <p class="p1"><b>Active listening</b></p> <p class="p1">An interview can be used as a cheap and easy way to entertain your audience, but it requires your participation too to be done well. A question here and there doesn’t cut it.</p> <b>Blubrry News</b> <ul class="ul1"><li class="li2">Blog Post: <a href="https://blubrry.com/podcast-insider/2022/01/10/how-i-use-my-podcasts-twitter-account-as-a-resource/">How I Use My Podcast’s Twitter Account As a Resource</a> by Jen Thorpe<br /></li> <li class="li1">PowerPress 8.7.9 is out now, mostly bug-fixes.<br /></li> <li class="li1">Tell us why you should be Podcaster of the Month, <a href="https://blubrry.com/about/contact-form/">submit under Other</a>.<br /></li> <li class="li1">Be sure to check out our Facebook Group. <a href="https://www.facebook.com/groups/blubrry"> Blubrry Facebook Group</a> and all the other social media platforms. Look for blubrry or blubrry_podcasting.</li> </ul><b>Blubrry Pro Tip</b> <p class="p1"><b>When to say NO!</b></p> <b>Question(s) of the Week</b> <p class="p1"><b>Question: </b>I looked at my feed and my posts are being cut short and at the end, it has “This post originally appeared on (link to my website).” How do I turn that off?</p> <p class="p1"><b>Answer: </b>It’s a setting in the Yoast SEO Plugin. Go to the SEO menu in your sidebar, click on “Search Appearance” and then click on the RSS tab. Blank out any boxes in there that have any code or text in them. Lastly, save your changes.</p> <p class="p4">Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.</p> <p class="p5">The best place for support with any Blubrry products/services is our ticket system (<a href="https://blubrry.com/support/">https://blubrry.com/support/</a>). Tickets give the whole team access rather than direct emails or calls.</p> <p class="p5">______________</p> <p class="p6">Coming to you this week from the New Media Studio in Coldwater, Michigan and Mike Dell’s World Studio in Traverse City, Michigan. Produced by the <a href="http://www.blubrrypro.com/">Blubrry Pro-Production</a> team.</p> <ul class="ul1"><li class="li4">Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com<br /></li> <li class="li4">Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com<br /></li> <li class="li7">Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.</li> </ul><p class="p5">Our mailing address is:<br /> Blubrry – MacKenzie<br /> 150 E. Campus View Blvd. #180<br /> Columbus, Ohio 43235</p>

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Podcasting and the Great Resignation – PCI 276

January 06, 2022

<p><img class="alignleft size-thumbnail wp-image-83842" src="https://blubrry.com/wp-content/uploads/2022/01/Webp.net-resizeimage-70-150x115.jpg" alt="go for it scrabble letters" width="150" height="115" />2021 was known for mass quitting and hiring, within many fields and industries and podcasting is no different. We discuss some host changes within popular podcasts, hosts quitting, and available jobs within the podcasting industry in what is known as the Great Resignation. Todd is out this week and will be back shortly; big thanks to Toby for starting us off this year with a pro tip focused on first impressions.</p> <p><b>Thanks for joining us on this episode of <i>Podcast Insider</i>. Looking to be a guest on the show? Let us know.</b></p> <b>News</b> <ul><li style="font-weight:400;"><a href="https://www.bostonglobe.com/2022/01/04/lifestyle/audie-cornish-leaving-npr-all-things-considered-try-something-new/">Audie Cornish is leaving her position at NPR</a>, co-host of <i>All Things Considered</i>, the latest in a long list of audio hosts that have quit in the past year or so and the Great Resignation.</li> <li style="font-weight:400;"><a href="https://www.npr.org/2021/12/28/1068241447/leila-fadel-is-newest-host-at-npr-morning-edition-and-up-first">Leila Fadel joins <i>All Things Considered</i> and <i>Up First</i> podcast</a></li> <li style="font-weight:400;"><a href="http://www.insideradio.com/podcastnewsdaily/judge-orders-podcaster-to-hand-over-unreleased-interviews-it-publishes-them-instead/article_718af98a-68ce-11ec-ad0b-2f6e2d395133.html">Podcaster ordered to hand over interviews that have not aired. Instead, they published them!</a></li> <li>Quite a few jobs listed on <a href="https://podjobs.net/">Podjobs.net</a> currently</li> <li style="font-weight:400;"><i>The Podcast Host’s</i> <a href="https://www.thepodcasthost.com/planning/the-podcaster-problems-survey-2021/">Podcaster Problems survey 2021</a></li> <li style="font-weight:400;"><a href="https://web.law.duke.edu/cspd/publicdomainday/2022/">Public Domain Day</a></li> </ul><b>Best Practice</b> <p>Guest spotlight page on your podcast website</p> <b>Blubrry News</b> <ul><li style="font-weight:400;">Working on final touches for some projects we’re planning to release shortly</li> <li style="font-weight:400;">Todd is attending CES in Vegas and seeing some fun, new products</li> <li style="font-weight:400;">Blog post: <a href="https://blubrry.com/podcast-insider/2022/01/03/new-years-resolutions-for-your-podcast-that-youll-love-and-may-actually-keep/">New Year’s Resolutions for Podcasters</a> – by Meryl Klemow</li> </ul><b>Blubrry Pro Tip</b> <p><strong>Podcast album art – first impressions</strong></p> <b>Interview</b> <p><strong>Shay Drinkwater from <em>the buzzr pod</em></strong></p> <p><a href="https://thebuzzrpod.com/">Website</a><br /> Facebook<br /><a href="https://twitter.com/thebuzzroll">Twitter</a><br /> Instagram<br /><a href="https://www.linkedin.com/in/shaydrinkwalter/">LinkedIn</a></p> <b>Question(s) of the Week</b> <p><b>Question: </b>Should I be posting my new podcasts as “Posts or Pages” in WordPress?</p> <p><b>Answer: </b>Posts. Pages are for more static content like About pages, welcome pages, pages you use for reference and that kind of thing. Not so much for ongoing dynamic content like podcasts or blog posts. Plus, Pages are never included in the RSS feed. You could (but it’s more complicated) use a Custom post type, but that is too much to go into on a podcast

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Special: 2022 Podcast Prediction Show – PCI 275

December 30, 2021

<img class="wp-image-83832 size-full" src="https://blubrry.com/wp-content/uploads/2021/12/2022s.jpg" alt="2022" width="150" height="105" />  <p>For the last show to 2021, we asked our staff and on social what they think might happen in podcasting in 2022.  Today’s show is a bit of a format break.  Have a happy new year!  See ya in 2022!</p> <p><b>Carolyn Berry</b>, from <a href="http://adventureswithgrammy.com/podcast/"><b><i>Adventures with Grammy</i></b></a>,  says her show will double its listeners in 2022.  ( good plug! )</p> <p><b>Maxwell Ivey Jr. </b>from <b><i><a href="https://wyexcuse.com/">What’s Your Excuse network</a> and <a href="https://theblindblogger.net/">the blind blogger</a></i></b> says:  I predict even more people, companies, and organizations will launch podcasts. I predict Spotify and others will continue to try to win the podcasting world like it’s a game of monopoly. And I predict that more people will be hosting with Blubrry.</p> <p><b>Dave Keeshan</b> from <a href="https://futurenotset.com/the-podcast/"><b><i>The Future is Not Set</i></b>,</a> I predict the option to open a payment stream to podcasts will increase. So far Patreon and buymeacoffee.com are sorta fits. The start of tipping, or lightning/crypto payments, or anything that can be done from a handheld device will become more common. This will hopefully happen as a result of people’s frustration with the increase of ads into their podcast experience. Hopefully, this will also lead to a more dynamic podcast, where they can be delivered with and without ads.</p> <p>AND</p> <p>There will be more live streaming like events/productions. Clubhouse, FIreside, Wisdom, are all chasing “something”. The thing, live, interactive audio, which can be recorded and released later as a podcast, maybe as different as radio shows are to podcasts (which are also released after the fact as podcasts)</p> <p><a href="https://twitter.com/checkheadpod">@checkheadpod</a>  The <a href="https://www.checkyourheadpodcast.com/">CHECK YOUR HEAD Podcast</a>’s prediction for 2022 is that it will be the biggest year for podcast growth as more people turn to<a href="https://twitter.com/hashtag/podcasts?src=hashtag_click"> #podcasts</a> for safe, enjoyable &amp; free entertainment during<a href="https://twitter.com/hashtag/pandemiclife?src=hashtag_click"> #pandemiclife</a>.</p> <p><strong>Josh</strong> from<a href="https://tips-of-the-slung.captivate.fm/"><strong><em>Tips of the Slung</em> </strong></a>I wouldn’t be surprised if some of the shows under the banners of bigger companies (in particular shows that were independent and successful prior to signing) try to break their contracts and go indie again. [ Josh – Tips of the Slung ]</p> <p><b>Daniel J. Lewis</b> from <a href="https://theaudacitytopodcast.com/"><em><strong>The </strong></em><b><em>Au</em><i>dacity to Podcast</i></b></a> –  I expect we’ll see another huge platform support podcasts—maybe Microsoft, Twitter, or LinkedIn. Also much bigger adoption of Podcasting 2.0.</p> <p><b>Jim Malliard</b> from <a href="https://www.malliard.com/"><b><i>The Malliard Report</i></b>: </a> I predict Spotify will close the free version of anchor and try to recruit shows to only be on Spotify, only with free music accounts.</p> <p>Articles:</p> <p><a href="https://www.theverge.com/22856066/podcast-audio-predictions-2022-hot-pod"><b>HotPod / The Verge’s</b> predictions</a> (toward the bottom of this article)</p> <p><b><a href="https://blog.pacific-content.com/in-the-year-2022-320f4c175f6f">Pacific Content’s Annual Prediction article</a></b></p> <p>From the Team:</p> <p><b>Toby Goodman</b> from <b><i>Blubrry Pro Production</i></b>:  ​​There will be at least one best selling book about podcasting coming in late Feb! (hint: Toby is writing a book) 

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More Podcast Industry Acquisitions – PCI 274

December 23, 2021

<p><img class="size-full wp-image-81096 alignleft" src="https://blubrry.com/wp-content/uploads/2021/04/Dollars-flying-150.jpg" alt="Dollars flying" width="150" height="113" />The big companies are buying more podcast assets. Todd and Mike talk about Captivate and Whooshkaa getting acquired. Today is a no-edit show. Everyone have a Happy Holiday!</p> <p> </p> <p><b>Thanks for joining us on this episode of <i>Podcast Insider</i>. Looking to be a guest on the show? Let us know.</b></p> <p><b>News</b></p> <ul><li><a href="http://www.insideradio.com/podcastnewsdaily/captivate-goes-for-scale-with-deal-to-sell-to-global-will-align-with-ad-seller/article_f71a3436-61c0-11ec-a7b5-93b7ef4c9d75.html">Captivate acquired by Global, part of DAX</a>. Congrats!</li> <li><a href="https://newsroom.spotify.com/2021-12-16/spotify-is-building-on-megaphones-capabilities-with-the-acquisition-of-whooshkaa/">Spotify has acquired Whooshkaa</a></li> <li><a href="http://www.insideradio.com/podcastnewsdaily/brian-williams-is-off-tv-but-his-new-podcast-venture-is-connecting-with-audiences/article_3a77249c-627e-11ec-92a0-2f507f5055f4.html">Brian Williams, former NBC/MSNBC anchor now has a podcast, <i>We Interrupt This Broadcas</i>t</a>, which made it to #1 on Apple Podcasts!</li> <li><a href="http://podcasternews.com/2021/12/22/ten-percent-happier-expands-to-launch-its-own-podcast-studio/">Ten Percent Happier is starting its own podcast studio</a></li> <li><a href="https://newsroom.spotify.com/2021-12-16/show-your-favorite-podcasters-you-love-them-with-spotifys-new-star-ratings-for-podcasts/">Spotify adds star ratings</a>, you cannot rate unless you have listened</li> </ul><p><b>Best Practice: 3 steps to double-check your episode after you publish</b></p> <ol><li>Press play. By that we mean ensure it’s playing correctly. Click play on the player and make sure you hear it start playing.</li> <li>Check your RSS feed. Go to castfeedvalidator.com and run a validation check.</li> <li>Relax in the knowledge that your show will go out as normal!</li> </ol><p><b>Blubrry News</b></p> <ul><li>The team will be out the following days for the holidays:  December 24th and December 31st.</li> <li>Get your predictions in for our New Years Eve Eve show. Email <a href="mailto:mike@blubrry.com">mike@blubrry.com</a> (Audio would be great but text is ok as well).</li> <li>Blog Post: <a href="https://blubrry.com/podcast-insider/2021/12/20/the-value-of-spending-on-marketing-your-podcast/">The Value of Spending Marketing on Your Show by David Day</a></li> </ul><p><b>Blubrry Pro Tip – Pro team out for the rest of the year. </b></p> <p><b>Question(s) of the Week</b></p> <p><b>Question: </b>I have a really long interview that I recorded, it’s over 2 hours. Should I break it up into two episodes or should I just put it out full-length?</p> <p><b>Answer: </b> In most cases, play the whole thing in one episode.  Maybe think of editing it down to less than 2 hours.  Make sure it’s not boring! But, do not break things up into 2 parts if you can help it.</p> <p class="p4">______________</p> <p class="p4">Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.</p> <p class="p5">The best place for support with any Blubrry products/services is our ticket system (<a href="https://blubrry.com/support/">https://blubrry.com/support/</a>). Tickets give the whole team access rather than direct emails or calls.</p> <p class="p5">______________</p> <p class="p6">Coming to you this week from the New Media Studio in southern Michigan and Mike Dell’s World Studio in northern Michigan. Produced by the <a href="http://www.blubrrypro.com/">Blubrry Pro-Production</a> team.</p> <ul class="ul1"><li class="li4">Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com<br /></li> <li class="li4">Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com<br /></li> <li class="li7">Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.</li> </ul><p class="p5">Our mailing address is:<br /> Blubrry – MacKenzie<br /> 150 E. Campus View Blvd. #180<br /> Columbus, Ohio 43235</p> <p> </p>

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Consider the Podcast Transcript – PCI 273

December 16, 2021

<p><img class="size-full wp-image-83767 alignleft" src="https://blubrry.com/wp-content/uploads/2021/12/Webp.net-resizeimage-66.jpg" alt="Union-hands" width="150" height="100" />The more mainstream podcasting becomes, the more insistent the need for transcripts are. We urge you (and ourselves) to consider including the podcast transcript when you publish your episodes. There are various softwares that provide this function including, <a href="https://blubrry.com/services/partners/audioburst/">Audioburst</a>.</p> <p class="p1"><b>Thanks for joining us on this episode of <i>Podcast Insider</i>. Looking to be a guest on the show? Let us know.</b></p> <p><a href="https://www.facebook.com/watch/live/?ref=watch_permalink&amp;v=623861682256638">Live Facebook recording.</a></p> <b>News</b> <ul class="ul1"><li class="li2"><a href="https://www.theverge.com/2021/12/14/22832670/podcast-ads-direct-response-brands-industry-hot-pod#:~:text=the%20minimum%20spend%20is%20%241%20million">The minimum ad spend to get on Joe Rogan is $1million!</a> (According to Ashley Carman from HotPod News)<br /></li> <li class="li1">Eric Nuzum predicts companies will <a href="https://www.niemanlab.org/2021/12/legacy-news-orgs-dump-their-podcast-strategies/">switch from podcasting to video</a><br /></li> <li class="li2">Podcast host <a href="https://shoutengine.com/">ShoutEngine shutting down Dec. 30th</a><br /><ul class="ul2"><li class="li1">If you need to migrate to Blubrry, <a href="https://blubrry.com/support/">drop us a ticket</a>. We can get you two months free!<br /></li> </ul></li> <li class="li1">Podcasters at iHeart are <a href="http://podcasternews.com/2021/12/13/podcasters-at-iheartmedia-are-unionizing/">unionizing</a><br /></li> <li class="li2"><a href="http://www.insideradio.com/podcastnewsdaily/tune-in-then-order-in-podcast-listeners-twice-as-likely-to-use-food-delivery-services/article_fc6ff35e-5d00-11ec-ac3f-9f798764a61d.html">Podcast listeners are more likely to order food delivery</a><br /></li> <li class="li2">Gorge Noory and Premiere Networks are launching <a href="http://www.insideradio.com/podcastnewsdaily/premiere-networks-and-george-noory-launch-coast-to-coast-am-paranormal-podcast-network/article_86889cb4-5dcc-11ec-9da4-bfce2d8569ed.html">Coast to Coast AM Podcast Network</a><br /></li> <li class="li1"><i></i><a href="https://newmediashow.com/"><i>The New Media Show</i></a> interviewed Adam Curry yesterday!<br /></li> <li class="li2"><a href="https://www.theverge.com/2021/12/14/22834002/siriusxm-lawsuit-transcripts-deaf-users-ada-pandora-stitcher-podcast">SiriusXM is being sued by the National Association for the Deaf</a><br /></li> </ul><b>Best Practice</b> <p class="p1">A good FIRST impression goes a long way. Short and sweet podcast intros.</p> <b>Blubrry News</b> <ul class="ul1"><li class="li2">Blog Post: <a href="https://blubrry.com/podcast-insider/2021/12/13/you-dont-have-to-monetize-your-podcast/">You don’t have to monetize your podcast</a> by Kim Krajci.<br /></li> <li class="li1">Affiliate payments including annual bonus will go out this week.<br /></li> <li class="li1">We will not be taking off any podcast release days for December, so expect episodes on the 23rd and 30th.<br /></li> <li class="li1">The team will be out the following days for the holidays: December 24th and December 31st.</li> </ul><b>Blubrry Pro Tip</b> <p class="p1">Sponsorships</p> <b>Question(s) of the Week</b> <p class="p1"><b>Question: </b>When changing the name of your podcast, should you create a whole new account or just change everything on your current account and leave the old episodes?</p> <p class="p1"><b>Answer: </b>Depends…<b> </b>if the rebranded show is on the same subject (or close) then just renaming things and pressing on with all the old episodes still there is the way to go. If the show is majorly different, it’s likely better to kill the show (<a href="https://blubrry.com/podcast-insider/2021/12/06/when-is-it-time-to-kill-a-podcast/">see last week’s blog post</a>) and start a new one with a new RSS feed.</p> <p class="p4">______________</p> <p class="p4">Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.</p> <p class="p5">The best place for support with any Blubrry products/services is our ticket system (<a href="https://blubrry.com/support/">https://blubrry.com/support/</a>). Tickets give the whole team access rather than direct emails or calls.</p> <p class="p5">______________</p> <p class="p6">Coming to you this week from the New Media Studio in southern Michigan and Mike Dell’s World Studio in northern Michigan. Produced by the <a href="http://www.blubrrypro.com/">Blubrry Pro-Production</a> team.</p> <ul class="ul1"><li class="li4">Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com<br /></li> <li class="li4">Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com<br /></li> <li class="li7">Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.</li> </ul><p class="p5">Our mailing address is:<br /> Blubrry – MacKenzie<br /> 150 E. Campus View Blvd. #180<br /> Columbus, Ohio 43235</p>

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Podcasting Through the Holidays – PCI 272

December 09, 2021

<p><img class="alignleft size-full wp-image-83721" src="https://blubrry.com/wp-content/uploads/2021/12/Webp.net-resizeimage-64.jpg" alt="" width="150" height="100" />We suggest you resist the urge to skip episode releases in December and to instead continue podcasting through the holidays. We don’t plan on taking any weeks off for December and will continue with our normal publishing schedule.</p> <p class="p1"><b>Thanks for joining us on this episode of <i>Podcast Insider</i>. Looking to be a guest on the show? Let us know.</b></p> <p><a href="https://www.facebook.com/watch/live/?ref=watch_permalink&amp;v=717472609641573">Live Facebook recording.</a></p> <b>News</b> <ul class="ul1"><li class="li2"><a href="http://www.insideradio.com/podcastnewsdaily/joe-rogan-remains-spotify-s-most-listened-to-podcast-in-2021-in-the-u-s/article_1f4f497c-5394-11ec-9334-df8258cd96f1.html">Joe Rogan still #1 at Spotify</a><br /></li> <li class="li2"><a href="http://www.insideradio.com/podcastnewsdaily/new-edison-report-shows-how-u-s-and-u-k-podcast-listening-compare/article_51039762-5460-11ec-8cc7-8fd6fbd8ddb1.html">Edison Research report compares US/UK podcast listening</a><br /></li> <li class="li1">Chris Cuomo (cohost of the <i>The Hand Off</i> podcast) who was suspended from his CNN primetime show has been fired from CNN and is <a href="https://www.nbcnews.com/news/us-news/chris-cuomo-fired-cnn-siriusxm-radio-show-rcna7768">also leaving his Sirius/XM show</a>.<br /></li> <li class="li1"><a href="https://www.webbyawards.com/">Webby Awards</a> entry deadline is Dec 17, 2021<br /></li> <li class="li2"><a href="https://www.westwoodone.com/2021/12/06/cumulus-media-and-signal-hill-insights-podcast-download-fall-2021-report-platform-wars-heat-up-as-spotify-is-now-the-leading-listening-destination-and-the-big-three-apple-podcasts/">CUMULUS MEDIA And Signal Hill Insights’ Podcast Download </a>– Fall 2021 Report<b><br /></b></li> <li class="li2"><a href="https://podcastmovement.com/podmov/pm-evolutions-to-host-infinite-2022-los-angeles/">Podcast Movement Evolutions in March 2022 will host the Edison Research Infinite Dial results</a><br /></li> </ul><b>Best Practice</b> <p class="p1">Promote future episodes with a preview at the end of your current episode</p> <b>Blubrry News</b> <ul class="ul1"><li class="li2">Blog: <a href="https://blubrry.com/podcast-insider/2021/12/06/when-is-it-time-to-kill-a-podcast/">When is it time to kill a podcast?</a> by Mike Dell<br /></li> <li class="li1">Affiliate payments including annual bonus will go out next week. <a href="https://blubrry.com/services/blubrry-affiliate-program/">Apply to be an affiliate here.</a><br /></li> <li class="li1">We will not be taking off any days for December, so expect episodes on the 23rd and 30th</li> </ul><b>Blubrry Pro Tip</b> <p class="p1">Do not take a break over the holidays! </p> <b>Question(s) of the Week</b> <p class="p1"><b>Question: </b>How can I easily schedule guests for my show without multiple emails back and forth to find a good time for both or more people?</p> <p class="p1"><b>Answer: </b>We highly recommend using some scheduling software, service, etc. We use Calendly for scheduling guests for this show as well as some client consults. It’s much easier for everyone involved and professional. Here is a <a href="https://zapier.com/blog/best-meeting-scheduler-apps/">list of recommendations.</a></p> <p class="p4">______________</p> <p class="p4"><br /> Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.</p> <p class="p5">The best place for support with any Blubrry products/services is our ticket system (<a href="https://blubrry.com/support/">https://blubrry.com/support/</a>). Tickets give the whole team access rather than direct emails or calls.</p> <p class="p5">______________</p> <p class="p6">Coming to you this week from the New Media Studio in southern Michigan and the Blubrry Studio in Columbus Ohio. Produced by the <a href="http://www.blubrrypro.com/">Blubrry Pro-Production</a> team.</p> <ul class="ul1"><li class="li4">Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com<br /></li> <li class="li4">Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com<br /></li> <li class="li7">Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.</li> </ul><p>Our mailing address is:<br /> Blubrry – MacKenzie<br /> 150 E. Campus View Blvd. #180<br /> Columbus, Ohio 43235</p>

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The Beginning of the End of 2021 – PCI 271

December 02, 2021

<p><img class="alignleft size-full wp-image-83707" src="https://blubrry.com/wp-content/uploads/2021/12/Webp.net-resizeimage-60.jpg" alt="" width="150" height="100" />This week began a whole slew of end of the year lists, commemorating the beginning of the end of 2021, and podcasts lists were no different. Both Apple and Spotify revealed their most popular shows for listeners for the year of 2021. Infinite Dial released their findings on podcasting and media consumption, based in the UK. Students, don’t miss out on NPR’s annual podcast challenge and then tune into your childhood roots with the Bugs Bunny and Daffy podcast.</p> <p class="p1"><b>Thanks for joining us on this episode of <i>Podcast Insider</i>. Looking to be a guest on the show? Let us know.</b></p> <p><a href="https://www.facebook.com/Blubrry/videos/293210696064399">Live Facebook recording.</a></p> <b>News</b> <ul class="ul1"><li class="li2"><a href="https://www.apple.com/newsroom/2021/11/apple-podcasts-presents-the-best-of-2021/">Apple Podcasts released their Best of 2021</a><br /></li> <li class="li1"><a href="https://techcrunch.com/2021/12/01/spotifys-wrapped-2021-arrives-with-artist-video-messages-blend-and-even-a-game/?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAAHP0UJDJ6dZdD3jmWr21QUojr-IVOJ6GrX26puvudG1PrGXLtVGs_eqQPp45NWDJGd0ffnta78PA3XPMSICb-9F6-FXn92OqT5cEttVZkPPNmrQ5ATZvCpeLfNdpUV0CvQCm81bLdaLkz75j8tHFP8BAKhCrXBcBcaJ5X05KlC5v">Spotify Wrapped</a> dropped yesterday and it includes podcasts<br /></li> <li class="li2"><a href="https://www.bbc.com/news/world-us-canada-59485945">Chris Cuomo, co-host of the podcast <i>The Hand Off</i>, suspended by CNN</a> for a breach of journalistic ethics<br /></li> <li class="li2"><a href="https://www.prnewswire.com/news-releases/liveone-launches-android-automotive-app-expanding-its-music-and-podcasting-services-to-reach-next-generation-connected-vehicles-301435200.html">LiveOne expanding for connected vehicle listening</a><br /></li> <li class="li3"><a href="https://depauliaonline.com/55999/artslife/the-evolution-of-podcasting-may-continue-to-its-own-demise/">Podcasting has changed</a> since the early days<br /></li> <li class="li1"><a href="https://www.kosu.org/education/2021-11-30/nprs-college-podcast-challenge-is-back-with-a-5-000-prize">NPR’s College Podcast Challenge</a> is back with a chance to win $5k!<br /></li> <li class="li1"><a href="https://www.edisonresearch.com/the-infinite-dial-2021-uk/">Infinite Dial UK</a> findings are available today<br /></li> <li class="li2"><a href="http://www.insideradio.com/podcastnewsdaily/looney-toons-cartoon-brand-comes-to-podcasting-with-thanksgiving-road-trip-series/article_699a28f0-4c85-11ec-9ae9-03f3567d6355.html">Bugs Bunny and Daffy Duck do a podcast!</a></li> </ul><b>Best Practice</b> <p><strong>File names</strong></p> <ul class="ul1"><li class="li1">Artwork file names</li> <li class="li1">Media file names</li> <li class="li1">Best practice<br /><ul class="ul2"><li class="li1">No spaces. Letters, numbers and dashes only.<br /></li> <li class="li1">Only numbers or letters at the end of the file name.<br /></li> <li class="li1">No periods in the file name OTHER than the .mp3 or .jpg.<br /></li> </ul></li> </ul><p class="p1">Media File Example: PCI-2021-12-2.mp3 or pci271.mp3<br /> Artwork file example: PCI1400.png or pci3000.jpg</p> <b>Blubrry News</b> <ul class="ul1"><li class="li2">Blog: <a href="https://blubrry.com/podcast-insider/2021/11/22/livestream-your-show/">Livestream Your Show</a> by <a href="https://tarajeanobrien.com/">Tara Jean O’Brien</a><br /></li> <li class="li1">Blog: <a href="https://blubrry.com/podcast-insider/2021/11/29/how-to-choose-a-podcast-co-host/">How to Choose a Co-Host</a> by David Day<br /></li> <li class="li1"><i></i><a href="https://internal-affairs.blubrry.net/2021/11/30/navigating-social-media/"><i>Internal Affairs</i></a> released their second episode recently.<br /></li> </ul><b>Blubrry Pro Tip</b> <p class="p5">Are You Taking Full Advantage of Your Podcast Asset</p> <b>Question(s) of the Week</b> <p class="p1"><b>Question: </b>How long should I spend on my podcast episodes?</p> <p class="p1"><b>Answer: </b>As long as you want. However long you feel is necessary to put out the level of quality you have in mind. I have heard 4:1. If you do a 1 hour long show, you could spend up to 4 hours working on it (prep, recording, editing and promotion, etc.).</p> <p class="p6">______________</p> <p class="p6">Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.</p> <p class="p7">The best place for support with any Blubrry products/services is our ticket system (<a href="https://blubrry.com/support/">https://blubrry.com/support/</a>). Tickets give the whole team access rather than direct emails or calls.</p> <p class="p7">______________</p> <p class="p8">Coming to you this week from the New Media Studio in southern Michigan and Mike Dell’s World Studio in northern Michigan. Produced by the <a href="http://www.blubrrypro.com/">Blubrry Pro-Production</a> team.</p> <ul class="ul1"><li class="li6">Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com<br /></li> <li class="li6">Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com<br /></li> <li class="li9">Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.</li> </ul><p class="p7">Our mailing address is:<br /> Blubrry – MacKenzie<br /> 150 E. Campus View Blvd. #180<br /> Columbus, Ohio 43235</p>

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Mini Podcast Episodes – PCI 270

November 18, 2021

<p><img class="size-full wp-image-83624 alignleft" src="https://blubrry.com/wp-content/uploads/2021/11/Webp.net-resizeimage-57.jpg" alt="" width="150" height="100" />Tempted to release mini podcast episodes? You’re not alone, and companies and creators alike have the same idea. Mike and MacKenzie discuss the pros and cons of releasing mini podcast episodes, as in 90 second or so, as a whole new podcast or including them in your normal feed, and a new company taking this idea by storm.</p> <p class="p1"><b>Thanks for joining us on this episode of <i>Podcast Insider</i>. Looking to be a guest on the show? Let us know.</b></p> <b>News</b> <ul class="ul1"><li class="li1">Edison Research released the <a href="https://www.edisonresearch.com/the-top-50-most-listened-to-podcasts-in-the-u-s-q3-2021/">top 50 podcasts by audience size</a> for Q3 2021<br /></li> <li class="li2"><a href="https://www.podchaser.com/articles/inside-podchaser/critical-mention-taps-podchaser-to-power-podcast-monitoring-analytics?utm_source=podnews.net&amp;utm_medium=email&amp;utm_campaign=podnews.net:2021-11-17">Podchaser partners with Critical Mention to track brands mentioned within podcasts</a><br /></li> <li class="li1"><a href="https://www.asiapodcastfestival.com/">Asia Podcast Festival</a> will culminate at the end of the month, awards submissions and accelerator lab are going on currently.<br /></li> <li class="li1"><a href="https://racket.com/">Racket</a>, <a href="https://techcrunch.com/2021/11/16/racket-social-audio-app/">like TikTok</a> but for 99 second audiograms.<br /></li> <li class="li2">Navy Yard, a DC neighborhood, has a new <a href="https://wtop.com/business-finance/2021/11/navy-yards-newest-apartments-have-a-podcasting-studio/">apartment complex in development, featuring a studio for musicians and podcasters.</a><br /></li> <li class="li2"><a href="http://www.insideradio.com/podcastnewsdaily/radio-personality-mark-madden-is-teaming-with-pro-wrestling-s-ric-flair-for-new-podcast/article_b20f675a-463e-11ec-9c73-63c5e67b6de4.html">Rick Flair teaming up with Mare Madden for a new podcast.</a><br /></li> </ul><b>Best Practice</b> <p class="p1"><strong>Interact with your social media following</strong></p> <b>Blubrry News</b> <ul class="ul1"><li class="li1">Blog Post: <a href="https://blubrry.com/podcast-insider/2021/11/15/barriers-to-podcasting/">Barriers to Podcasting</a> by Kim Krajci. Essentially a part two of her blog post in September.<br /></li> <li class="li1">November Podcaster of the Month: Alan Petersen, <a href="https://blubrry.com/podcast-insider/2021/11/16/podcaster-of-the-month-alan-petersen/"><i>Meet the Thriller Author</i></a><br /></li> <li class="li1">Off next week for Thanksgiving<br /></li> <li class="li1">Working hard on our stats update<br /></li> <li class="li1">Here is your weekly PowerPress update. 8.7.7 was recently released, fixing a long-standing bug.<br /></li> </ul><b>Blubrry Pro Tip</b> <p class="p1">The value of replays.</p> <b>Question(s) of the Week</b> <p class="p1"><b>Question: From a Facebook Group </b>I have a recommendation from a buddy that grew a podcast quite successfully. I release episodes weekly (35-60 minutes depending on guests). His recommendation is to release daily short episodes (60-90 seconds) with a daily snapshot, daily update on a topic of interest to my audience. Has anyone done this?</p> <p class="p1"><b>Answer: </b>I have a long time ago on one of my shows. To be honest, it didn’t do much for my listenership. In fact, I would say it annoyed some of my listeners. Frankly I would be annoyed if I am expecting a 30 min show and I get a 90 second show. Personally, I pick shows by length when I set up a playlist for a particular listening session. A bunch of short shows is ok grouped up, but I wouldn’t listen daily. </p> <p class="p4">______________</p> <p class="p4"><br /> Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.</p> <p class="p5">The best place for support with any Blubrry products/services is our ticket system (<a href="https://blubrry.com/support/">https://blubrry.com/support/</a>). Tickets give the whole team access rather than direct emails or calls.</p> <p class="p5">______________</p> <p class="p6">Coming to you this week from the Blubrry Studio in central Ohio and Mike Dell’s World Studio in northern Michigan. Produced by the <a href="http://www.blubrrypro.com/">Blubrry Pro-Production</a> team.</p> <ul class="ul1"><li class="li4">Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com<br /></li> <li class="li4">Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com<br /></li> <li class="li7">Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.</li> </ul><p class="p5">Our mailing address is:<br /> Blubrry – MacKenzie<br /> 150 E. Campus View Blvd. #180<br /> Columbus, Ohio 43235</p>

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Podcast App Market Share – PCI 269

November 11, 2021

There are numerous podcast apps and they are all in slight competition with one another. The question is: what podcast app market share does each one hold. Todd and Mike provide their theories on who

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Remote Podcast Recording Tips – PCI 268

November 04, 2021

One of the greatest benefits of audio shows is the ability of remote podcast recording. The ability to bring any hosts, guests, etc. together for a podcast is easily one of the most advantageous facto

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Personnel Changes in Podcasting – PCI 267

October 28, 2021

Lots changing here for those working in podcasting. Personnel changes in podcasting are a hot topic this week and Mike (solo this week!) dives in to these new roles at multiple platforms. He also poin

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Podcast Show Prep – PCI 266

October 21, 2021

Podcast show prep can be as detailed or as open as the host would like it to be. For example, this show uses a document with bullets outlining the topics, but not much of the commentary. Other shows m

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We Want Your Podcast To Grow! – PCI 265

October 14, 2021

Todd is back this week! We talked about how Blubrry won't kick you off if you get too popular and how we want your show to grow. We also did the normal news and best practices, then interviewed Natty

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Your Own Podcast Website, Analogies Galore – PCI 264

October 07, 2021

Never one to shy away from encouraging podcasters to have a website of their own, we did a deep dive into why podcasters should take control of their podcast on all levels. Kate joined Mike to discuss

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Happy International Podcast Day – PCI 263

September 30, 2021

Congratulations to all podcasters today, and give yourself a pat on the back, because it's International Podcast Day! Learn a little about how people celebrate and lots of announcements that have come

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Spotify vs. Apple Podcasts – PCI 262

September 23, 2021

Spotify vs. Apple Podcasts, a seemingly never-ending debate in the podcast world. As the number of podcasts launched and released has gone up in the past few years, as had the number of podcast listen

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Managing Your Podcast Expectations – PCI 261

September 16, 2021

Starting a podcast is very exciting and nerve wracking, but there is something else you need to consider: managing your podcast expectations. There are plenty of tales out there from podcast hosts abo

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Blubrry’s New Dashboard – PCI 260

September 09, 2021

It's a day of celebration at Blubrry, our new dashboard has been released and we're so excited for users to start using it on a regular basis. Modernization, simplification, piece of cake. Whatever yo

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Crutch Words in Podcasting – PCI 259

September 02, 2021

Um, uh, so, ya know? We all have crutch words we use in podcasting and there are ways to combat this small issue. While it won't kill your show, excessive use of crutch words in podcasting aren't appr

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New Dashboard – Beta – PCI 258

August 26, 2021

Blubrry Podcasting is moving quickly and within the next several days Blubrry Podcasters will get the opportunity to test our new modern dashboard. We look forward to getting your feedback as well. Th

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Is It Time To Try a New Podcast App? – PCI 257

August 20, 2021

Many podcast listeners are dedicated to one specific podcast listening app. But, is it time to try a new podcast app? This goes for any podcast listener. Many changes have been made to apps recently a

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The Importance of Podcast Audio – PCI 256

August 12, 2021

As sound is the main part of your show, the podcast audio can make or break a podcast sometimes. The importance of podcast audio can not be understated, it affects the show in many ways and can also b

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Live from Podcast Movement – PCI 255

August 06, 2021

Short and sweet, the Blubrry team recorded live on the Podcast Movement expo floor. We've had a great time meeting new podcasters, catching up with old friends and attending some new and exciting sess

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Podcast Call-To-Actions – PCI 254

July 30, 2021

Every successful podcast has a few things in common. One, great content, and two, a call-to-action. A podcast host wants listeners to do something, whether that's join their email list, recommend the

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Podcast Trade Shows – PCI 253

July 22, 2021

As we prepare to head to Podcast Movement in a few short weeks, we go over some tips whenever you attend podcast trade shows. While very fun, informative and invigorating, conferences can also be extr

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Taking Care of Podcast Gear – PCI 252

July 15, 2021

It's important to take care of your podcast gear, regardless of the original cost. Podcasters should take the time to clean, properly store and travel with their podcasting gear such as microphones, h

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National Blueberry Day! – PCI 251

July 09, 2021

Happy National Blueberry Day! Here at Blubrry Podcasting, we love to shed light on any 'holidays' related to our beloved fruit. Often times if people have trouble pronouncing or spelling our name, we

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Celebrating 250 Episodes of Podcast Insider – PCI 250

July 01, 2021

After many schedule, title, host and content changes over the years, we are happy to celebrate episode 250 of Podcast Insider, a podcast from Blubrry Podcasting team members. After a quick pat on the

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Back in the Columbus Office – PCI 249

June 25, 2021

Podcast studios need adjustments and tuning up every once in a while, and definitely at least once every 15 months, which is what we did at the Blubrry studio. Todd made his first trip back to the Columbus office and not only fixed all of the mistakes ...

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Apple Updates: Paying for Podcasts – PCI 248

June 17, 2021

Paying for podcasts, while uncommon is now also available directly through Apple Podcasts. The latest Apple update released channels and subscriptions for podcasts this week and we're anxious to see how many podcasters and listeners choose to dip their...

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Misconceptions of Podcast Advertising – PCI 247

June 11, 2021

Advertising is a vital part of keeping the podcast industry alive, however there are a few misconceptions on how advertising works concerning downloads and delivery. The Blubrry team clears up any confusion and clarifies how it works exactly.

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Podcast Best Practice: File Naming – PCI 246

June 03, 2021

Not everything about podcasting is fun and creative; but it's useful to keep up on a handful of tips, for example, a podcast best practice: file naming conventions. Todd and Mike discussed what's currently going on at Amazon Prime and Apple,

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The Technical Side of Podcasting – PCI 245

May 27, 2021

As a podcast hosting company, we know the finer details of how podcasting works and the importance of the technical side of podcasting, first and foremost the RSS feed. That's why this episode we brought in Angelo Mandato, Blubrry's CIO,

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