New Exhibitor ? Here’s How to Get an Interview at Your Booth

It’s not hard to get the attention of the TPN CES Team and get a great interview. It’s Marketing 101 in practice – but with hundreds of booths on a single pass, our two field interview teams are still mighty busy. Here’s a short video with some tips and info on what we are looking for as we fight our way through tens of thousands of people each day.

Good signage is a great start – explaining what consumer needs your product and why. You have about fifteen seconds to grab us – and recognize that even at fifteen seconds per booth, it can still take us at least an hour to walk one aisle, scouting for interesting products and services.

Good problem statements, product features and benefits , and a clear and concise story helps a great deal.

Above all – smile ! Have some fun, and recognize that your enthusiasm for the product is what really makes a good interview.

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CES: What Makes TPN Coverage Different!

One of the things that I enjoy most about TPN coverage of CES is the fact that we operate outside of the traditional media coverage pattern. You won’t find us hanging out in the Press Room or waiting from some “big deal announcement” from the mega companies along with 250 other media types in some staged, celebrity endorsed “exclusive” event.

From the first year’s coverage, our objective has been to provide our viewers and listeners with as complete a picture of the CES experience as possible. We set out to peek into unauthorized corners. Just like any geekly minded attendee, the real fun is setting up a plan, and then throwing it out the window if something more interesting crosses our path.

We seldom take scheduled interviews in our product floor coverage. We spend a lot of time seeking out companies we have never heard of – the two people at a card table with the almost home-made sign is often the most interesting product and story.

Name: Andy McCaskey

Website SDRNews.com , RVNN.TV, RVNewsNet.com

Years as CES TPN talent: 6th

Favorite video from CES: Hitting the Wall . Regardless of the amount of dedication and desire, at a certain point in covering CES, every podcaster will hit the wall – a combination of stress, sleep deprivation, noise, physical exhaustion and generally ask why they are in Las Vegas.

Favorite moment from CES: Podtrac Bloghaus in the early years where the combination of killer bandwidth and great food helped make the 22 hour days a little more tolerable.

Interesting fact: My roots in technology run deep. My ham radio Elmer (Tom Eakle W4JG ),  a contemporary of Marconi, was first on the air in 1904.

Expectations of CES 2011: Looking for Internet Television and mobile devices of interest for active RV’ers.

More products, More Coverage from the Tech Podcast Network.  And more bloopers.

This is the sixth year of CES coverage by the Tech Podcast Network. And in addition to the live stream coverage that we will be providing from our booth on the show floor, viewers (and listeners!) will have some new personalities adding their perspective on the events.

More Personalities: Familiar faces Todd Cochrane of Geek News Central, Andy McCaskey of SDRNews, and Jeffrey Powers of Geekazine are joined by some new on-air personalities: Esbjorn Larsen of Mr. Netcast, Tom Newman of Fogview,and Karl Susman of Westside Gadget Guy.

Guaranteed Comedy: Nothing makes CES video coverage more interesting than doing it live for the entire show. You can be sure that the on-air interaction with guests, passers-by and the live audience at CES is going to have some interesting moments. As we mix it up, teaming seasoned TPN hosts with new guys, are going to make our fair share of on-air bloopers. And.. you heard it here first… I’ll bet that Todd, Jeffrey and Andy get caught more often than the new team.