Vision is a tricky thing. We usually think of it as a constant, where everyone sees the same thing the same way. However, the reality of vision is that many people see things differently. One of the biggest differences is caused by color blindness, which causes people to not be able to distinguish between two colors. Red-green color blindness alone is present in 1 in 12 males. Despite this high percentage of the problem, we still use color as a primary part of daily life. BinoViz is building technology to help people who see colors differently differentiate colors.
The company has developed the first Binocular Video Tone Mapping (BVTM) framework, which takes advantage of the way the brain fuses paired images into a single visual. By using this technology, which is similar to how movies produce a modern 3D visual, they can extend the range of color that is perceivable. For those with color issues, it can produce a different contrast to the colors that are presented, allowing them to determine the difference between red and green, or blue and green, and the colors produced by combining them with others. For those who see colors normally, it does not negatively impact the visual.
The company is starting with the entertainment industry, as it affords the most opportunity to apply color technology. Nowhere else do we see as many varying colors in such a short period, and nowhere does color have such a huge impact. Think of the movie Avatar, which revolves around blue people on a green planet. For someone who cannot distinguish blue from green, the movie didn’t get exciting until everything caught fire, introducing red. But, by introducing a new level of contrast, even these people can enjoy the film.
To learn more about BinoViz, check out their website.
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