Canon introduces the EOS R, their first full-frame mirrorless camera

Since consumers discovered smartphones, the photography industry has changed significantly. The photos that can be taken with a phone camera today are far better than the photos that could be taken with a standalone consumer digital camera 5 years ago. However, there are some things that just can’t be accomplished with a consumer camera, which is where a DSLR camera comes in. And when it comes to DSLRs, no one knows those cameras quite like Canon. The company has been making professional grade photography equipment for decades and has made quite a name for themselves in the market.

While advancements come to professional level cameras every year, they don’t often come at a level so great that it requires a reconsideration of the hardware itself. That is exactly what has happened this year, however, as Canon introduces the EOS R, the company’s first ever full-frame mirrorless camera. Traditionally, DSLR cameras use mirrors to reflect light to project the image onto the sensor, which works well but is not a perfect solution to retain full image quality. By eliminating the mirrors, Canon has taken their already top-of-the-line cameras and made them better.

Because of the major change in technology and setup, Canon has also reconsidered their lens mount. The new setup allows for significantly higher quality lenses to be produced for the cameras, as well as adding capabilities that would not have been possible previously. For example, on display in the booth and featured in the interview, the company showed off one of their news lens arrays, where you could see just how many individual lenses are packed into the array. The good news is, the company also took into consideration that many photographers already have a large collection of Canon lenses for previous EOS cameras and has designed a lens adapter to allow you to continue to use those existing pieces of equipment.

The Canon EOS R is available now in various packages.

Interview by Daniele Mendez of The New Product Launchpad.

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